University of Washington · 2 months ago
Associate Director of Brand & Marketing Communications
Seattle, WA
Full-time
Hybrid
Lead/Staff, Director/Executive
$96K/yr - $114K/yr
5+ years expThe University of Washington is seeking an Associate Director of Brand & Marketing Communications to provide operational leadership and strategic oversight for the School of Nursing's marketing communications. This role involves managing daily communications operations, ensuring editorial excellence, and coordinating marketing initiatives to enhance the School's competitive positioning and recruitment success.
EducationHigher EducationUniversities
Responsibilities
Provide direct supervision and professional development for the Brand Manager, including performance management, goal setting, and skill development
Coordinate with the Project Manager and Communications Support on integrated communications initiatives and project timelines
Establish clear role boundaries and workflow processes between team members to optimize efficiency and reduce overlap
Foster a collaborative team environment while maintaining accountability for deliverables and quality standards
Review and approve all external communications, marketing materials, and digital content before publication to ensure university and school standards
Establish and enforce editorial standards, brand consistency guidelines, and approval workflows across all communications channels
Provide content strategy guidance to ensure messaging aligns with institutional strategic priorities and competitive positioning goals
Serve as a final quality assurance checkpoint for recruitment materials, program promotion, and external brand representation
Implement strategic marketing initiatives and campaigns developed by the Director, ensuring tactical execution meets strategic objectives
Coordinate integrated marketing campaigns across digital platforms, print materials, events, and external communications
Manage campaign timelines, resource allocation, and cross-functional coordination to ensure on-time, on-budget delivery
Monitor campaign performance and provide regular reporting on effectiveness, engagement metrics, and ROI to inform future planning
Oversee external brand consistency and reputation management across all school communications and marketing materials
Coordinate with University Marketing & Communications (UMAC) to ensure alignment with institutional brand standards and messaging
Manage crisis communications and sensitive messaging coordination with appropriate university stakeholders
Ensure all communications reflect the School's commitment to diversity, equity, inclusion, and belonging while supporting competitive positioning
Develop and document standardized processes for content creation, approval, and publication across all communications channels
Establish project management systems and tracking mechanisms to ensure accountability and timely delivery of all communications initiatives
Create scalable workflows that accommodate both permanent team members and temporary project support during the transition period
Implement feedback loops and continuous improvement processes to optimize team efficiency and output quality
Serve as primary communications liaison with academic programs, admissions, advancement, and external stakeholders
Coordinate communications support for Dean's office initiatives, special events, and strategic institutional priorities
Manage vendor relationships and external partnerships for photography, videography, and specialized marketing services
Facilitate integration between the communications team and broader school strategic initiatives and planning processes
Qualification
Required
Bachelor's degree in Marketing, Communications, Brand Management, or related field
Minimum 5-7 years of progressive marketing communications experience with demonstrated team leadership and management responsibility
Proven editorial and content strategy expertise with a portfolio demonstrating successful brand management and campaign execution
Experience managing creative teams, including graphic designers, content creators, or marketing specialists
Strong project management skills with experience coordinating complex, multi-stakeholder initiatives in deadline-driven environments
Advanced understanding of higher education marketing, competitive positioning, and recruitment communications best practices
Demonstrated ability to provide constructive feedback, develop team members, and maintain high-quality standards under pressure
Excellent written and verbal communication skills with experience presenting to senior leadership and external stakeholders
Preferred
Experience in higher education marketing, enrollment management, or academic communications
Background in healthcare, nursing, or professional education environments
Familiarity with the University of Washington brand guidelines, systems, and institutional culture
Experience with content management systems, marketing automation platforms, and digital analytics tools
Project management certification or formal training in team leadership and development
Benefits
For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/
Company
University of Washington
University of Washington is an educational institution that provides undergraduate, graduate, and research programs.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$205.35MKey Investors
Avista foundationNational Institute of Allergy and Infectious DiseasesAdvanced Research Projects Agency for Health
2025-04-21Grant· $0.01M
2024-09-13Grant
2024-08-13Grant· $21.1M
Leadership Team
Andrew S Allen
Adjunct Professor
Arthur Denny
Founder
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