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Solera Holdings, LLC. · 1 day ago

Director of Marketing, North American Claims and Repair

Westlake, TX

Full-time

Onsite

Mid, Senior Level

7+ years exp

Solera Holdings, LLC. is the global leader in vehicle lifecycle management, providing advanced technology solutions for various stakeholders in the automotive industry. The Marketing Director for Claims and Repair will develop and execute targeted marketing strategies, lead market positioning efforts, and drive demand generation initiatives to enhance business growth in this sector.

Artificial Intelligence (AI)Auto InsuranceAutomotiveEnterprise SoftwareInsuranceInsurTechRisk ManagementSaaSSoftware

Responsibilities

Develop and execute targeted marketing strategies for claims processing and repair solutions that align with Solera’s business goals and industry trends

Ensure marketing strategies are informed by deep subject matter expertise in auto insurance, collision and mechanical shops (Independent or multiple shop operators (MSOs)), and salvage yards/recyclers

Collaborate with cross-functional teams to align initiatives with Solera’s broader go-to-market strategy

Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives

Lead efforts to position Solera’s claims and repair solutions as the premier choice for insurers, MSOs, and independent collision/mechanical shops and salvage yards

Translate technical product capabilities into compelling, industry-specific value propositions that address key challenges and needs

Establish Solera as a thought leader in claims automation, repair workflow optimization, and operational efficiency for insurers, repairers, yard managers and recyclers

Conduct ongoing market research to stay ahead of industry trends, regulatory shifts, customer pain points, and competitive landscapes

Deeply understand the challenges and business dynamics of each of the target audiences listed above

Identify the most effective channels (e.g., trade publications, digital platforms, industry events, and professional networks) to engage these audiences

Develop and manage marketing campaigns that drive awareness, engagement, and demand

Leverage data-driven insights to refine messaging, optimize campaigns, and ensure measurable impact on pipeline and revenue growth

Partner with sales teams to create targeted campaigns that resonate with decision-makers in claims and repair ecosystems

Build strong relationships with key stakeholders in the auto insurance, repair and recyclers industries, acting as a strategic marketing partner

Gain a deep understanding of customer pain points—such as claims inefficiencies, repair cycle time challenges, and cost pressures—and craft marketing strategies that directly address them

Develop customer case studies, testimonials, and industry success stories to demonstrate Solera’s impact

Develop high-impact messaging that speaks to the needs of insurers and repairers, ensuring alignment with industry language and priorities

Collaborate with internal experts, product teams, and external stakeholders to produce compelling content across digital, print, and event channels

Leverage data analytics tools to measure campaign effectiveness and optimize marketing efforts

Provide insights that inform decision-making, demonstrating the ROI of marketing initiatives

Continuously refine strategies to ensure alignment with evolving market conditions and customer expectations

Build and lead a high-performing marketing team focused on claims and repair solutions

Foster a collaborative and results-driven culture that reflects Solera’s commitment to industry leadership and innovation

Qualification

Marketing strategy developmentAuto insurance knowledgeDemand generationCampaign managementContent marketingAnalytical skillsStrategic thinkingCommunication skillsTeam leadership