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Meta · 3 days ago

Consumer Product Marketing Manager, Social AI

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$160K/yr - $224K/yr

10+ years exp

Meta is a technology company that builds tools to help people connect and grow businesses. They are seeking an experienced Consumer Product Marketing Manager to drive product strategy and marketing for Social AI products on Facebook, collaborating closely with various teams to enhance user experiences and perceptions of AI.

Computer Software

Comp. & Benefits

Responsibilities

Influence and shape product strategies, positioning, and narratives through the use of data and insights for target audiences in close collaboration with research, product, marketing, and policy teams

Serve as the single-threaded owner for Social AI products on Facebook to inform, develop, and execute complex, sometimes cross-organizational go-to-markets, including strategy development, goals and measurement, creative development, and integrated launch plans

Develop accurate positioning and messaging that translates technical specs into clear value propositions for consumers

Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns to shift press and user perceptions around social AI features

Tackle complex problems and create thoughtful recommendations and action plans for solving those problems

Have a pulse on the consumer AI landscape to identify opportunities for differentiation – both at the product and marketing level

Qualification

Product MarketingAI Products ExperienceGo-to-Market StrategiesMultichannel Marketing CampaignsConsumer InsightsConsumer AI Landscape KnowledgeCross-Organization CollaborationAnalytical SkillsCreative DevelopmentPresentation Skills

Required

10+ years of full-time experience in Product Marketing, partnering closely with Product, Insights, and Go-to-Market teams

Experience working on AI products – ideally for a consumer audience, but experience working on AI tools for developers, businesses, and policymakers also applies

Experience with consumer GTM strategies based on consumer-focused insights

Experience with complex, cross-organization consumer-facing product launches and/or consumer campaigns

Demonstrated understanding and active use of consumer AI products and technologies

Experience driving presentations with executions and cross-functional leaders and teams

Experience developing, driving, and influencing analytically rigorous, multichannel marketing campaigns with a variety of internal teams and external stakeholders