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Meta · 1 day ago

Marketing Insights Researcher

United States

Full-time

Remote

Senior Level, Lead/Staff

$160K/yr - $219K/yr

8+ years exp

Meta is a technology company that builds platforms to connect people and grow businesses. They are seeking a Marketing Insights Researcher to identify opportunities, design and execute research, and translate findings into actionable insights to support marketing strategies and drive business outcomes.

Computer Software

Comp. & Benefits

Responsibilities

Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals

Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed

Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy

Translate research findings into actionable insights with clear recommendations

Producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Qualification

Research ExpertiseMarketing ExpertiseStrategic LeadershipAI Features DevelopmentTechnology ExperienceAnalytical ThinkingCollaboration SkillsCreative Thinking

Required

8+ years of research experience

Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making

Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes

Resolves ambiguity, drives cross-functional alignment

Experience convening stakeholders and drive decision making in ambiguous or evolving contexts

Track record of thriving in time-sensitive environments

Education: Bachelors degree required

Preferred

12+ years of research experience

Experience in the technology space

Experience in developing AI features for Hardware/Device

Experience in leading insights-focused product/feature launches from definition to execution, driving impact and influencing product and marketing decision-making

Experience collaborating proactively and effectively with a broad variety of partners

Experience thinking holistically/creatively in addition to technically/analytically

MA or PhD preferred