BoF Careers · 4 weeks ago
Hoka Sr. Manager, Global Brand Integrated Marketing - Performance - HOKA
United States
Full-time
Remote
Senior Level, Lead/Staff
$140K/yr - $150K/yr
8+ years expDeckers Brands is committed to fostering an inclusive workplace where employees can thrive. The Sr. Manager of Global Brand Integrated Marketing - Performance at HOKA will lead cross-functional marketing teams to execute impactful campaigns, ensuring strategic alignment and clarity across all marketing channels.
Marketing & Advertising
Responsibilities
Inspire, partner with, and guide global cross-functional marketing teams to execute aligned campaign goals and create high-impact marketing moments for new product introductions and innovation
Lead the development and execution of integrated marketing plans for seasonal campaigns, retail, and experiential activations
Drive the implementation of integrated planning processes across all regions, ensuring consumers receive the right message at the right time
Serve as the primary point of contact for regional teams, reviewing marketing investment and activation plans for global campaigns and regionally led stories
Collaborate with in-house Creative and agency partners to translate strategy into consumer-facing assets and track toolkit delivery
Author and deliver strategic creative campaign briefs grounded in brand, business, and consumer objectives
Manage and build the seasonal global internal marketing calendar, driven by marketing operations, brand communications, and creative teams
Coach and develop your team to become 360 marketers, scaling with the pace of the brand and business
Create and deliver clear, compelling presentations to senior stakeholders and regions
Measure and evolve integrated campaign planning, partnering with media, analytics, and regional teams to track impact and capture key learnings
Qualification
Required
Degree in Marketing, Communications, Digital, or a related field; Master's Degree/MBA a plus
8+ years of experience in global product marketing or integrated marketing at a performance running, outdoor, or lifestyle footwear brand
4+ years of people management experience, with a proven ability to build trust and alignment with key stakeholders
Proven ability to manage complex timelines and campaign calendars across multiple years and seasons
Deep experience in global integrated campaign development across digital-first, CTV, retail, experiential, OOH, and wholesale for a global brand
Strong leadership skills-able to turn strategy into action across all marketing channels
Skilled at strategic thinking, operational planning, creative briefing, storytelling, and translating complex ideas into clear direction
Highly experienced in managing external partners, including agencies and vendors
Flexible, diplomatic, and solutions-oriented-able to manage feedback and maintain forward momentum
Deep understanding of culture, community, performance road, trail running, and bonus for fitness/apparel
Creative, curious, and optimistic mindset that thrives in a fast-moving, purpose-driven environment
Exceptional communication and collaboration skills, with a human, optimistic approach to leadership
Strong contributor to campaign planning tools, including briefs, decks, and internal recaps
Confident navigating ambiguity and adapting quickly to shifting needs
Ability to build executive summaries and extract insights for campaign reporting to optimize tools and tactics
Benefits
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase