Apply on Employer Site

GALLO · 1 hour ago

Sr. Associate Brand Manager - Pink Whitney

Modesto, CA

Full-time

Hybrid

Mid, Senior Level

$101K/yr - $151K/yr

4+ years exp

Gallo is a family-owned company with a 90+ year legacy, recognized as a Glassdoor 'Best Places to Work'. They are seeking a passionate and innovative individual to manage the development of brand plans, key marketing initiatives, and channel strategies in the Spirits category.

Wine & Spirits

Growth Opportunities

No H1B

Hiring Manager

Jennie Johnson

Responsibilities

Independently manage the development of portions of our brand plan, including key marketing initiatives and channel strategies

Contribute to the Agile Roadmap development alongside Senior Brand Managers and Subject Matter Experts

Ensure that each initiative aligns with our Brand Strategic Positioning

Pull and analyze relevant data to make informed decisions

Articulate performance drivers and manage sublines within our brand architecture

Manage annual paid media planning, experiential events, and budgets

Partner with regional marketing and local sales teams to execute impactful campaigns

Contribute to our 3-year operating plan

Articulate risks and opportunities, driving brand demand across consumer and customer drivers

Screen for strategic and tactical opportunities to support our Sixth Standard strategy and the development of Brand Standards

Ensure consistency with our brand equity through effective budget management and a deep understanding of channel tactics

Evaluate activation tools, collect feedback, and identify emerging trends during monthly market visits

Support the implementation and evaluation of new marketing innovations

Guide our strategy using consumer empathy and ability to pull and analyze brand data

Support in developing Opportunity Audiences and Inspirational Archetypes

Optimize our Brand Story and Visual Guidelines

Link campaigns to marketing activities in a compelling way

Deliver on-time, go-to-market materials

Ensure compliance with quality, environmental, and safety regulations

Qualification

Brand marketing experienceAnalytical skillsProject managementBudget managementAgile practicesCross-functional collaborationConsumer empathyAgenciesCPG industryExperience in regulated environmentCommunication

Required

Master's degree plus 2 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility

Required to travel up to 50% of the time in-market in order to perform job duties

Strong analytical & financial acumen

Skilled in project management

Ability to effectively partner with cross-functional teams

Excellent written & verbal communication skills

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description

Preferred

Master's degree plus 4 years of brand marketing experience; OR Bachelor's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility

IRI Circana experience

Experience managing multiple external agencies

CPG, Pharmaceutical, or Alcohol beverage industry experience

Experience in a regulated environment

Understanding of agile practices

Knowledge of on-premise channel