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Cox Media Group · 4 weeks ago

Account Executive - WSB TV Atlanta

Atlanta, GA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Cox Media Group is an industry-leading media company seeking Account Executives for outside sales positions. In this role, you will identify new prospects, develop advertising solutions, and collaborate with clients to achieve their business goals while generating revenue through new and existing accounts.

AdvertisingMedia and EntertainmentNewsSocial Media

Responsibilities

Identifies and assesses sales opportunities and apply resources and strategies appropriately

Solicits new business through prospecting and cold calling

Consistently works target accounts in the pipeline

Generates revenue through the development of new accounts and growth of existing accounts

Develops advertising solutions for new customers that deliver results to their customers

Provides information to sales management to ensure generation of tracking reports regarding pending deals, forecasts, advertiser, contact and prospect lists

Conducts a need analysis and account reviews to uncover the customer’s most essential needs

Develops effective marketing plans to meet clients’ needs and objectives

Creates compelling and persuasive presentations that facilitate new or additional business

Effectively negotiates advertising rates

Is able to demonstrate product knowledge and value to customers

Matches available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships

Works with internal departments to manage account stewardship throughout the process

Utilizes CRM (HubSpot) to manage day to day activity, build a pipeline and ensure execution along with providing weekly projections and reporting

Upsells current customers by providing proof of performance and solid results

Collaborates with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections

Attends sales meetings, training sessions and client remote meetings

Qualification

New business developmentMedia sales experienceAnalytical skillsPresentation skillsCRM tools proficiencyMarketing skillsNegotiation skillsCommunication skillsOrganizational skillsTime management