Lifepoint Health® · 1 month ago
Recruitment Marketing Manager-Remote
United States
Full-time
Remote
Mid Level
3+ years expLifepoint Health is committed to empowering a diverse workforce and is seeking a Recruitment Marketing Manager to lead recruitment advertising campaigns. This role focuses on strategy, execution, and optimization of high-impact recruitment marketing efforts, collaborating with various stakeholders to meet complex hiring needs.
Health CareHospitalMedicalRehabilitation
No H1B
Responsibilities
Lead strategy, implementation, and ongoing optimization of programmatic job advertising campaigns
Automate job distribution workflows, leveraging rules-based triggers, budget automation, and performance-based bidding
Monitor spend pacing, performance, and quality metrics daily to ensure campaigns achieve hiring goals
Build and manage always-on automated job campaigns, plus targeted media programs for high-value roles
Partner with external vendors and programmatic platforms to improve algorithms, targeting, and automation logic
Develop tailored recruitment marketing strategies for priority, hard-to-fill, and executive-level roles
Identify the right media mix for difficult Req types (e.g., search, social, niche sites, retargeting)
Manager the recruitment marketing strategy at all levels of the candidate funnel from awareness to hire
Collaborate with Talent Acquisition to understand hiring challenges, talent pools, and market insights to inform campaign strategies
Create and analyze campaign performance dashboards focusing on metrics like CPA, CPQ, conversion rate, source effectiveness, and ROI
Conduct A/B tests and optimization experiments to improve performance
Translate quantitative insights into actionable recommendations for stakeholders
Present campaign performance, trends, and insights to leadership and hiring partners
Act as a strategic partner to Talent Acquisition and senior stakeholders across divisions
Work closely with internal teams to understand business goals, hiring timelines, and pipeline needs
Manage agency relationships, media partners, and technology vendors to ensure timelines, deliverables, and performance expectations are met
Develop a training and adoption program to ensure stakeholders are able to get the most out of the tools
Improve workflows to increase campaign efficiency, accuracy, and scalability
Identify opportunities for automation in job posting, budget allocation, optimization rules, and reporting
Ensure quality control across job feeds, tracking parameters, and tagging
Partner with creative teams to ensure job ads, landing pages, and recruitment content support campaign performance
Ensure messaging aligns with employer brand themes and resonates with the targeted talent segments
Qualification
Required
Bachelor's degree in Marketing, Communications, Human Resources, Business, Analytics or related field
3+ years of recruitment marketing, digital advertising, or programmatic media experience
Hands-on experience running programmatic job advertising (Appcast, Joveo, PandoLogic, TalentNeuron, etc.)
Proven background optimizing campaigns for performance (CPC, CPA, conversion rates, application quality)
Experience recruiting or marketing for high-value, hard-to-fill, or specialized roles
Strong analytical skills with experience in dashboards, attribution reporting, and ROI tracking
Experience working with applicant tracking systems (ATS) and job feed technologies
Strong working knowledge of programmatic job advertising platforms and recruitment marketing technologies
Advanced analytical skills with proficiency in Excel, dashboards, and campaign performance tools
Agency or vendor management experience
Preferred
Familiarity with Google Analytics, UTMs, tracking, and attribution
Healthcare or high-volume recruiting experience
Benefits
Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
Professional Development: Ongoing learning and career advancement opportunities.
Company
Lifepoint Health®
Lifepoint Health is a leading healthcare provider that serves patients, clinicians, communities and partner organizations across the healthcare continuum.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.9B2024-05-09Debt Financing· $800M
2023-09-29Debt Financing· $1.1B
2018-07-23Acquired
Leadership Team
Jason Zachariah
Chief Operating Officer/EVP
Jennifer Peters
Executive Vice President Chief Administrative and Legal Officer
Recent News
HospitalManagement.net
2026-01-09
2026-01-07
Company data provided by crunchbase