Lume Deodorant · 1 month ago
Senior Manager, Brand Strategy Lume Deodorant
New York, NY
Full-time
Onsite
Senior Level
$145K/yr - $175K/yr
7+ years expLume is a transformative personal care brand focused on effective body odor solutions. The Senior Manager, Brand Strategy will lead the brand's strategy and execution, aligning cross-functional teams to drive performance and growth through data-driven insights and innovative initiatives.
CosmeticsE-CommerceRetail
Responsibilities
Lead brand strategy with a business-first mindset, leveraging consumer insights and cultural understanding to drive both long-term brand equity and near-term performance
Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution
Leverage data tools and consumer insights to develop firm understanding of category and consumer dynamics. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set
In partnership with the Brand Director, contribute to innovation and new product development from brief to launch through the Stage Gate process
Develop and maintain an omni-channel calendar of key brand moments (product launches, deal periods, in-store marketing activity, big marketing activations, etc.) that’s widely shared
Influence cross-functional partners (creative, insights, sales, operations, e-commerce, retail) to move initiatives forward and ensure tight execution
Analyze market, retailer, and competitive trends to identify whitespace and unlock new growth opportunities
Manage the brand budget end-to-end, including PO creation, invoicing, reconciliation, and financial forecasting
Qualification
Required
Bachelor's degree required, preferably in Marketing, Economics, or a related field
7+ years of experience including GM-style business or brand ownership
Strongly prefer a combination of brand management or commercial experience in CPG or retail plus a diverse experience such as in consulting, banking or startup that was analytical and fast-paced
Strong analytical capability—you dig into the data, extract insights, and make smart business decisions
Proven experience leading cross-functional teams
Proven experience managing a business in a matrixed environment
Experience developing project briefs and creative briefs
Strong commercial and strategic acumen, with experience in P&L and budget management
Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
Ability to lead through ambiguity and operate with independence
Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
Proactive and resourceful—comfortable working through ambiguity and solving problems independently
Preferred
Prior experience in beauty, personal care or lifestyle brands
MBA is a bonus
Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Company
Lume Deodorant
Lume Deodorant is an aluminum free deodorant for pits, feet and privates.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-13Acquired
Leadership Team
🙆♀️Shannon Klingman, M.D.
CEO/Founder of Lume Deodorant, LLC
Jessica Pereg
Senior People Business Partner
Recent News
Google Patent
2025-05-04
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2024-05-23
2024-05-23
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