Moroch · 2 days ago
Digital Media Buyer
Dallas, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expMoroch is seeking a Digital Media Buyer to play a pivotal role in executing and optimizing media campaigns across various digital platforms. The role involves managing campaign execution, optimizing for performance, and collaborating with multiple teams to ensure alignment with client objectives.
AdvertisingMarketingPublic Relations
Responsibilities
Execute and manage digital media buys across display, video (pre-roll, CTV), audio (streaming, podcast), and display (standard, native, rich media)
Build and manage campaigns within digital media buying platforms such as Prisma and DSPs (e.g., The Trade Desk, Quantcast, etc.)
Ensure all campaigns are optimized toward established KPIs
Manage daily pacing, delivery, and performance optimization to ensure campaign success
Troubleshoot campaign delivery and performance issues in partnership with ad operations and vendor teams
Translate media plans into executable buying strategies and identify opportunities for automation and efficiency
Partner with planning teams and vendors to provide strategic recommendations and actionable insights
Develop optimization strategies to maximize performance across channels and formats
Assist in developing and testing new audiences, platforms, and formats, with consideration for evolving privacy and cookieless implications
Negotiate media buys and manage vendor IOs and communication
Maintain strong relationships with media partners, DSPs, and technology vendors
Evaluate vendor capabilities and recommend new partners based on campaign objectives
Pull, analyze, and synthesize data from ad servers, DSPs, and analytics platforms
Build and deliver performance reports with insights and recommendations
Partner with analytics and operations teams to contribute to measurement frameworks including pixel tracking, brand lift, and foot traffic studies
Support process improvements and help develop best practices within the digital buying discipline
Mentor and train junior team members or interns as needed
Qualification
Required
2–4 years of experience in digital and/or programmatic media buying, preferably in an agency setting
Hands-on experience in platforms such as Prisma, The Trade Desk, Quantcast, Basis, Cadent, or other DSPs
Proficient in knowledge of ad serving, tracking, and attribution technologies
Experience running multi-format and cross-screen campaigns
Exceptional attention to detail and strong logic and critical-thinking skills
Excellent written and verbal communication skills
Company
Moroch
Moroch is an integrated marketing agency that provides public relations and advertising services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jaquie Gonzalez Hoyos
Chief Media Officer
Recent News
Dallas Business Journal
2023-09-25
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