Check Point Software · 21 hours ago
SEO Manager
Check Point Software is the world’s leading vendor of Cyber Security, and they are seeking a data-driven SEO & AI Optimization Manager to join their Demand Generation Team. The role involves owning and evolving the end-to-end SEO strategy while leading initiatives to optimize content for AI-powered discovery platforms.
Cyber SecurityHardwareIT ManagementNetwork SecuritySoftware
Responsibilities
Drive the SEO strategy – including technical SEO, content optimization, off-page SEO, and link-building—while aligning with demand generation goals
Develop and execute an AI Engine Optimization strategy to improve our content visibility and performance across AI-powered interfaces (e.g., Google SGE, ChatGPT, Perplexity, Claude)
Lead and manage large-scale SEO projects and daily operations across multiple teams and platforms
Optimize new and existing content based on SEO and AI-driven data, ensuring it is structured for both traditional search engines and AI summarization models
Work closely with editors, copywriters, web developers, and external SEO vendors
Identify high-potential content opportunities using keyword research, entity analysis, and competitive insights
Analyze and report on website and content performance using tools like Google Analytics, Search Console, and third-party AI visibility tools
Stay on the cutting edge of SEO and AI content trends, regularly testing and implementing innovative tactics
Serve as the internal subject matter expert on both SEO and AI discoverability, educating stakeholders and advocating for best practices
Qualification
Required
3–4 years of experience in SEO, preferably in a B2B or technology environment
Hands-on experience with key SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Yoast, Frase, etc
Familiarity with AI-driven platforms and how they source, summarize, and surface information
Understanding of structured data, semantic SEO, and prompt engineering basics to improve AI engine exposure
Project management and leadership skills to drive cross-functional initiatives
Native-level English and strong communication skills
Bachelor's degree (B.A. / B.Sc.)
Preferred
Familiarity with AI visibility tracking tools
Working knowledge of HTML, CSS, JS, and modern CMS platforms
Proven success in executing SEO programs across content, tech, and link-building pillars
Background in cybersecurity, SaaS, or B2B marketing
Must be eligible to work in the US without sponsorship from an employer now or in the future
Benefits
Healthcare benefits
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Stock awards
Employee stock purchasing plan
Company
Check Point Software
Check Point Software Technologies Ltd.
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2025-12-03Post Ipo Debt· $1.75B
2014-01-01Post Ipo Equity
1996-06-28IPO
Recent News
2026-01-01
2025-12-18
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