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Vail Resorts · 2 weeks ago

Senior Specialist, Paid Search

Broomfield, CO

Full-time

Hybrid

Mid, Senior Level

$61K/yr - $75K/yr

1+ years exp

Vail Resorts is a renowned destination resort company seeking a Senior Specialist in Paid Search to support the execution and optimization of digital paid media campaigns. This role is crucial for managing Google Ads campaigns and collaborating with various teams to enhance campaign performance and drive insights.

LeisureTravel

Responsibilities

Set-up and manage Google Ads search campaigns including ad copy swaps, optimization, and performance reporting. Extend support across complementary channels such as Demand Gen and YouTube when relevant to the strategy

Responsible for maintaining campaign budget pacing. Monitor key performance indicators (KPIs) to ensure campaign efficiency and effectiveness

Analyze campaign performance and generate actionable insights. Apply a data-first approach to improve campaign performance against business benchmarks and conversion goals

Assist in developing and executing A/B tests and experiments to optimize ad copy, improve relevance, and boost conversion rates. Provide post-test analysis

Collaborate with cross-functional teams who develop creative assets and ad copy

Conduct keyword research to identify new opportunities

Create best practice documentation to be shared with internal stakeholders

Stay current with media trends, platform updates, and measurement solutions (e.g., incrementality, brand lift studies, AI impact on Search)

Qualification

Google AdsPPCSEMYouTube AdsDemand GenBing AdsKeyword ResearchAnalytical SkillsExcelMicrosoft OutlookMicrosoft TeamsProblem-SolvingTeam CollaborationCommunication Skills

Required

1+ years of hands-on management of paid search (PPC, SEM) campaigns in Google Ads. Experience with YouTube Ads and Demand Gen is a plus

Proficiency in Google Ads and Google Ads Editor. Experience with Bing Ads is a plus

Solid understanding of SEM fundamentals, including keyword research, ad copywriting and campaign optimization

Strong analytical and problem-solving skills. Demonstrated ability to use performance metrics to inform campaign optimization

Collaborative team player with clear and confident communication

Have a growth-oriented and solutions-driven approach

Proficient with Excel, Microsoft Outlook and Teams

Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

MORE employee discounts on lodging, food, gear, and mountain shuttles

401(k) Retirement Plan

Employee Assistance Program

Excellent training and professional development

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

Free ski passes for dependents

Critical Illness and Accident plans

Company

Vail Resorts

Glassdoor3.4

Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.

Founded in 1992

Broomfield, Colorado, USA

10001+ employees