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Keurig Dr Pepper Inc. · 1 day ago

Manager, Omni Marketing

Rogers, AR

Full-time

Onsite

Mid, Senior Level

$97K/yr - $143K/yr

5+ years exp

Keurig Dr. Pepper (KDP) is a leading beverage company in North America, and they are seeking a Manager of Omnichannel Marketing for Sam’s Club. In this role, you will drive conversion through digital marketing and traditional shopper marketing activities, while collaborating with internal teams and leveraging customer insights to create strategic omnichannel marketing plans.

CoffeeFood and BeverageManufacturing

Responsibilities

Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Sam’s Club

Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams

Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with your agency partners

Proactively share best practices with peers and cross-functional partners

Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Sam’s Club

Sam’s Club Member Access Platform expert at audience creation, analyzing program performance, and unlocking value-added opportunities to drive conversion of KDP products at Sam’s Club

Create world-class in-store marketing activities that drive conversion at Sam’s Club and exceed KPIs across the shopper journey

Leverage Madrid and your deep customer knowledge to create an eCommerce strategy and execute that strategy to exceed company key performance metrics for Sam’s Club

Deploy deep knowledge of how the Sam’s Club algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies

Leverage your digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates

Drive competitive eCommerce growth at Sam’s Club

Qualification

Omni MarketingECommerce StrategyDigital Shelf ManagementAnalytical SkillsStrategic ThinkingPC ProficiencyLeadership SkillsCommunication SkillsCollaborationCreative Problem Solving

Required

Bachelor's degree and minimum 5 years of commercial experience

Must have demonstrated success creating Omni Marketing plans that drove dollar share growth in all modalities (in-store, pick-up, delivery, and ship-to-home) by creating/executing digital shelf, paid media, and in-store tactics

Ideal candidate will have omnichannel marketing experience backed in real world tangible results

Well organized, disciplined planner and leader of change

Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results

Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal

Strategic thinker with strong negotiation and communication skills

Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence

Preferred

Prefer experience in 'Fortune 500' company, or in a Pure Play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industries