Perdue Farms · 1 week ago
Niman Ranch Marketing Manager
Westminster, CO
Full-time
Onsite
Mid, Senior Level
$84K/yr - $126K/yr
5+ years expPerdue Farms is a fourth-generation, family-owned food and agricultural business with a focus on tradition and sustainability. The Marketing Manager will craft and implement market strategies, manage projects, and develop marketing initiatives to enhance product positioning and market presence.
Food and Beverage
Responsibilities
Own KPI tracking and insights: Collaborate with RGM and Category Management teams to monitor category and brand KPIs, maintain a strong point of view on category landscape changes, and translate trends into implications for the business
Performance measurement & optimization: Build and refine activation measurement plans; evaluate performance against goals and recommend clear next steps (optimize, expand, stop, test)
Opportunity & issue identification: Proactively surface risks and opportunities and propose actions supported by data
Strategic reporting for leadership: Produce monthly and/or quarterly business performance updates with concise insights, recommendations, timeline health, and risk mitigation plans—tailored for leadership decision-making
Dashboarding and standardization: Improve reporting tools/templates to increase clarity, accuracy, and speed; document KPI definitions and reporting cadence. Engaging AI tools where business appropriate
Own launch planning from brief to post-launch: Own launch timelines and workback plans for product launches/renovations, key marketing asset projects, and packaging development, including success metrics and after-action learnings
Cross-functional leadership: Partner cross-functionally across Marketing, Sales, Ops, R&D, Finance, and external partners to drive alignment—facilitating timely decision-making, clarifying owners and next steps, and escalating blockers as needed to keep work moving
Positioning and messaging development: Partner with internal stakeholders to translate product features into compelling benefits, positioning, and differentiated consumer relevant messaging
Campaign execution oversight: Own creative/program execution (briefs, reviews, approvals) to ensure campaigns are on-brand, on-strategy, and delivered on time
Develop high impact sales materials: Create and maintain marketing presentations and product/program materials that clearly articulate value proposition, competitive differentiation and activation plans, keeping the consumer at the forefront
Partner with Sales for sell-in readiness & business reviews: Collaborate with Sales leadership to anticipate customer questions/objections and ensure materials support customer-specific needs. Regularly update Sales with program status, timelines, and key talking points so customer communication is accurate and consistent
Qualification
Required
Bachelor's Degree: A degree in marketing, business, or a related field is required
5+ years of progressive marketing experience, ideally with CPG/food, brand/category marketing
Demonstrated experience leading cross-functional projects (launches, campaigns, renovations, sales enablement) from concept through execution and post-analysis
Ability to analyze and synthesize data and form logical conclusions
Clear and effective oral and written communication skills
Ability to think strategically to align tasks with overall marketing goals
Ability to work well with cross-functional teams
Ability to manage multiple deliverables concurrently while maintaining attention to detail, brand consistency, and being consumer focused
Experience working with performance/market data sources (e.g., Nielsen, Circana/IRI, Mintel, Numerator or similar) to inform strategy and evaluate results
Strong proficiency with Microsoft suite; primarily Excel and Powerpoint
Experience using AI tools to streamline work processes
Company
Perdue Farms
Perdue Farms is dedicated to enhancing the quality of life for everyone we touch through innovative food and agricultural products
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jason Henshaw
Vice President and General Manager, Perdue Specialty Meats
Todd Tillemans
Chief Commercial Officer
Recent News
Maryland Daily Record
2026-01-11
2025-11-12
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