Synopsys Inc · 2 weeks ago
Senior Product Marketing Manager, Digital Mission Engineering
PA
Full-time
Onsite
Senior Level
5+ years expSynopsys is a leader in chip design and verification, driving technological innovations in the Era of Pervasive Intelligence. They are seeking a strategic and results-driven marketing professional to deliver value-based messaging and manage go-to-market strategies for their Digital Mission Engineering product collection.
Electronic Design Automation (EDA)Information ServicesInformation TechnologySoftware
Responsibilities
Delivering value-based messaging for the Digital Mission Engineering (DME) product collection, collaborating with Product, Sales, and Marketing teams to reach prospective and existing customers and partners
Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment to maximize market reach and revenue growth
Maintaining competitive leadership by analyzing the competitive landscape, identifying growth opportunities, and articulating how Synopsys DME solutions differentiate us in the market
Developing and delivering comprehensive sales enablement collateral—customer presentations, use cases, battle cards, case studies, and solution guides—to empower the sales organization
Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key strategic initiatives
Managing the execution of new feature and product launches as part of the twice-annual release cycle, ensuring successful cross-functional rollout and adoption
Owning the development of all marketing collateral, including web content, product feature videos, technical assets, data sheets, blogs, and solution-oriented materials in partnership with Corporate Marketing
Coordinating with field and corporate marketing teams to promote Synopsys products in line with product marketing strategy and corporate programs
Measuring and evaluating the ROI of marketing tactics at all stages of the customer journey, using data to optimize campaign effectiveness
Qualification
Required
Bachelor's degree in Marketing, Engineering, Computer Science, or a related field
Minimum 5 years of experience in product marketing or related roles
Strong technical acumen with the proven ability to translate product functionality into clear, compelling customer value and messaging
Broad expertise across digital, social, web, and account-based marketing strategies and execution
Demonstrated experience managing complex projects and executing on global, multi-product marketing campaigns
Superior English proficiency and outstanding written and verbal communication skills
Experience in B2B or B2C technology marketing
Experience with demand generation campaigns is highly valued
Preferred
Advanced degree (Master's or higher) in Marketing or Engineering
Product Marketing Alliance Certification
Benefits
Health
Wellness
Financial benefits
Company
Synopsys Inc
Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products.
10001+ employees
H1B Sponsorship
Synopsys Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (177)
2024 (216)
2023 (158)
2022 (204)
2021 (215)
2020 (190)
Funding
Current Stage
Public CompanyTotal Funding
$2BKey Investors
NVIDIAGreen Pine Capital Partners
2025-12-01Post Ipo Equity· $2B
2022-09-21Post Ipo Equity
1994-01-01Post Ipo Equity
Leadership Team
Aart Geus
Co-Founder, Chairman & CEO
Chi-Foon Chan
President and co-Chief Executive Officer
Recent News
The Motley Fool
2026-01-06
eeNews Europe
2025-12-30
Company data provided by crunchbase