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Hearst Newspapers · 3 weeks ago

Associate Marketing Manager, Engagement & Events

901 Mission Street, San Francisco, CA, 94103, US

Full-time

Onsite

Entry, Mid Level

$30/hr - $35/hr

1+ years exp

Hearst Newspapers is a major media company with a diverse portfolio of publications and digital platforms. The Associate Marketing Manager, Engagement & Events will drive audience engagement and retention through live events and subscriber initiatives, focusing on enhancing the subscriber experience and increasing lifetime value.

AdvertisingJournalismMarketingNewsSocial Media

Responsibilities

Help to plan, coordinate, and execute marketing events, including editorial event initiatives, signature programs, conferences, and other promotional activations

Coordinate with the creative design team for event branding, signage, and promotional materials needed for event launch and on-site

Work with the sales & account executive team to identify strategic event sponsorship opportunities

Coordinate with internal teams (editorial, design, sales) to ensure consistent brand messaging and audience experience

Manage event communications including email campaigns, landing pages, social media promotion, and post-event follow-up

Develop and execute campaigns to deepen engagement among current subscribers and increase retention

Partner with central marketing teams to optimize onboarding, re-engagement, and loyalty programs

Monitor key engagement metrics to identify trends and opportunities to improve LTV

Work closely with analytics and product teams to test and refine engagement tactics

Support broader marketing initiatives that drive awareness, subscription growth, and community participation

Coordinate and manage vendor and partner relationships as needed for event and engagement activations

Qualification

Event marketingSubscriber loyalty programsProject managementCRM toolsEmail marketingData-driven marketingCommunication skillsCollaboration skillsOrganizational skills