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Austin American-Statesman · 1 month ago

Associate Marketing Manager, Engagement & Events

901 Mission Street, San Francisco, CA, 94103, US

Full-time

Onsite

Entry, Mid Level

$30/hr - $35/hr

1+ years exp

Austin American-Statesman is part of Hearst Newspapers, a large network of publications. The Associate Marketing Manager, Engagement & Events will drive audience engagement and retention through live events and strategies aimed at increasing subscriber lifetime value.

DeliveryJournalismMedia and EntertainmentNewsPrintingPublishing

Responsibilities

Help to plan, coordinate, and execute marketing events, including editorial event initiatives, signature programs, conferences, and other promotional activations

Coordinate with the creative design team for event branding, signage, and promotional materials needed for event launch and on-site

Work with the sales & account executive team to identify strategic event sponsorship opportunities

Coordinate with internal teams (editorial, design, sales) to ensure consistent brand messaging and audience experience

Manage event communications including email campaigns, landing pages, social media promotion, and post-event follow-up

Develop and execute campaigns to deepen engagement among current subscribers and increase retention

Partner with central marketing teams to optimize onboarding, re-engagement, and loyalty programs

Monitor key engagement metrics to identify trends and opportunities to improve LTV

Work closely with analytics and product teams to test and refine engagement tactics

Support broader marketing initiatives that drive awareness, subscription growth, and community participation

Coordinate and manage vendor and partner relationships as needed for event and engagement activations

Qualification

Event marketingSubscriber loyalty programsProject managementCRM toolsEmail marketingData-driven marketingCommunication skillsCollaboration skillsOrganizational skills

Required

1–3 years of experience in marketing (experiential), communications, or brand management with experience in subscriber loyalty programs

Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment

Excellent communication, collaboration, and organizational skills

Passion for supporting journalism, media, and customer development

Preferred

Experience with CRM tools (Salesforce, HubSpot, etc.), email marketing platforms, and analytics dashboards

Benefits

Medical, Dental, and Vision coverage to keep you and your family healthy

Competitive retirement plan with matching program in most markets

Generous Paid Time Off: Recharge with ample time off, including holidays and vacation

Paid Parental Leave: Support for growing families, with paid leave for new parents

Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones

Emotional Wellbeing: Be your best self with our mental wellness benefits

LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs

Fertility Coverage & Menopause Support: Helping you along every step of your family journey

Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy

Company

Austin American-Statesman

The Austin American-Statesman has been the leading source of news and information for Central Texas since 1871, serving a dynamic and fast-growing region anchored by the capital city of Texas.

Founded in 1871

Austin, Texas, USA

501-1000 employees