Cole West · 1 month ago
Market Survey Specialist
Centerville, UT, US
Full-time
Hybrid
Entry, Mid LevelCole West is a real estate development group focused on developing master planned communities and mixed-use properties in Utah. The Market Survey Specialist is responsible for collecting and analyzing market data to support home pricing, land valuations, and strategic decision-making, while collaborating with various teams to provide actionable insights.
CommercialConstructionReal EstateResidential
Responsibilities
Conduct regular on-site visits to competitive communities
Track absorption rates, pricing, incentives, spec inventory, lot releases, and sales behaviors
Report qualitative field insights not visible in MLS or other published data
Maintain dashboards tracking competitor pricing, incentives, features, and net revenue
Analyze absorption and pricing trends to recommend adjustments for our communities
Support monthly revenue forecasts and spec/inventory strategy
Provide market comps and pricing matrices to support finished lot pricing and land valuations
Prepare market summaries and exhibits for investment/committee reviews
Assist acquisition teams in underwriting deals and educating sellers on value
Maintain internal databases for lot sales, pipeline competition, and builder activity
Produce concise reports, surveys, and presentations for leadership
Consolidate market intelligence into actionable recommendations
Work closely with Sales, Land Development, and Land Acquisition teams to align assumptions
Serve as the central source of market intelligence across departments
Qualification
Required
Bachelor's degree in economics, business, real estate, data analytics, or related field preferred
Strong analytical and communication skills; comfortable synthesizing data into insights
Proficient in Excel, Canva, and basic reporting tools
Able to work independently in both office and field environments
Must maintain confidentiality of pricing, deal terms, and acquisition strategies
Valid driver's license and able to drive regularly throughout Northern Utah
Company
Cole West
Cole West is a Utah-based, locally owned, operated and privately held real estate development group.
Founded in 2016
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase