BME Strategies · 4 weeks ago
Manager, Creative and Communications
United States
Full-time
Remote
Mid, Senior LevelBME Strategies is a Massachusetts-based consulting firm specializing in Public Health design and implementation programming for governments. The Manager, Creative and Communications is responsible for shaping BME’s brand through creative direction, visual design, and strategic communications, ensuring high-quality marketing content across various channels.
Hospital & Health Care
Responsibilities
Lead the development of high-quality visual assets for both digital and print media (e.g., brochures, websites, social media graphics, email templates, and advertisements)
Maintain and evolve brand identity and ensure consistent application across all marketing channels and materials
Manage the design process from concept to execution, providing guidance, feedback, and approval on creative deliverables
Collaborate with external vendors, agencies, and freelancers to enhance the design capabilities of the organization
Support design and layout for business development and proposal collatorals
Oversee content creation for marketing campaigns, including copywriting, photography, video production, and graphics
Ensure all content is engaging, on-brand, and optimized for the intended audience and platform
Collaborate with team members to create and manage a content calendar, serving as lead project manager and ensuring timely delivery of content
Develop and execute external communications and marketing strategies to support BME Strategies’ brand growth and customer engagement
Oversee the creation, implementation, and measurement of integrated marketing campaigns across various platforms, including email, social media, digital advertising, and events
Update and Manage BME’s online presence including website, linkedin, and other externally facing content platforms
Work closely with cross-functional teams to ensure marketing initiatives align with company goals
Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies
Develop, monitor, and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and design projects
Provide regular reports to senior management on campaign performance, budget tracking, and design impact
Use data insights to continuously optimize strategies, improving ROI and meeting business objectives
Allocate resources effectively to ensure projects are completed on time and within budget
Track expenditures and adjust strategies as needed to stay within budget while achieving marketing goals
Other duties may be assigned to support client work when surge capacity is needed
Qualification
Required
Significant graphic design expertise
Experience in creative direction and visual design
Strong strategic thinking skills
Ability to deliver compelling marketing content across various channels
Experience in managing the design process from concept to execution
Ability to collaborate with external vendors, agencies, and freelancers
Experience in overseeing content creation for marketing campaigns
Strong copywriting, photography, video production, and graphics skills
Experience in developing and executing external communications and marketing strategies
Ability to manage integrated marketing campaigns across various platforms
Experience in updating and managing online presence including websites and social media
Ability to conduct market research to inform marketing strategies
Experience in developing, monitoring, and analyzing key performance indicators (KPIs)
Ability to provide regular reports on campaign performance and budget tracking
Experience in budget management and resource allocation
Company
BME Strategies
Founded in 2004, BME Strategies is a Massachusetts-based consulting firm specializing in consulting services to local, state, and national governments, healthcare institutions, professional associations, and non-profit organizations.
Founded in 2004
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bryan Murphy-Eustis
Founder and Executive Director
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