Headlands Research · 1 month ago
Vice President, Patient Recruitment & Marketing
United States
Full-time
Remote
Director/Executive
10+ years expHeadlands Research is a leading network of advanced clinical trial sites dedicated to enhancing clinical trial delivery within communities. The Vice President of Patient Recruitment & Marketing will develop and execute strategies to accelerate patient enrollment and elevate the organization’s brand within the clinical research ecosystem.
BiotechnologyHealth CareMedical
Responsibilities
Develop and execute a multi-year patient recruitment and marketing strategy that supports organizational growth goals, including study enrollment, site performance, and market expansion
Serve as the leader for all recruitment operations, marketing functions, and patient engagement services
Partner with Operations, Business Development, Therapeutic Area Leaders and Sponsors to align recruitment strategy with study requirements and business priorities
Build strong, trust-based relationships with site leadership teams to drive adoption of best practices and execution of recruitment strategies
Lead continuous improvement initiatives to maximize enrollment efficiency, reduce timelines, and improve patient experience across all trials
Oversee development and deployment of patient recruitment plans for all clinical trials, including recruitment projections, funnel modeling, and performance tracking
Manage and optimize centralized recruitment team and call center, marketing specialists, community engagement, and retention programs
Develop therapeutic area specific playbooks to drive optimal recruitment in all therapeutic areas of focus
Ensure recruitment operations are compliant with regulatory and ethical requirements, including FDA, OHRP, IRB, and GDPR/CCPA guidelines
Manage vendor selection for advertising agencies, digital recruitment partners, referral networks, and technology platforms
Own the organization’s brand strategy, positioning, messaging architecture, and corporate narrative
Lead all marketing functions, including digital marketing, social media, content creation, communications, PR, and site-level marketing support
Oversee design and execution of integrated campaigns that drive patient engagement, sponsor awareness, and market differentiation
Develop robust analytics capabilities to measure ROI, optimize media spend, and inform strategic decision-making
Champion the use of data and technology to enhance targeted outreach, reduce recruitment cycle times, and improve patient experience
Collaborate with IT and Data teams to enhance digital ecosystems that support recruitment, retention, and real-time performance visibility
Support the development of marketing campaigns, metrics and reports to track their effectiveness
Support the creation of social media content using social media channels to improve brand awareness
Build, mentor, and lead high-performing teams across recruitment, marketing, and patient engagement functions
Foster a culture of collaboration, accountability, innovation, and excellence
Provide leadership oversight on budget planning, resource allocation, and performance management
Collaborate with site leaders to cultivate strategic partnerships with community organizations, advocacy groups, healthcare providers, and sponsor organizations to strengthen referral networks and enhance patient access
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Public Health, or related field required
10+ years of progressive people leadership in patient recruitment, marketing, healthcare or clinical research required
Demonstrated success leading recruitment strategies for multi-site clinical trials or large research networks
Deep knowledge of clinical research operations, regulatory frameworks, and sponsor expectations
Proven track record developing and executing high-impact marketing and digital strategies
Experience managing teams, budgets, and organizational change
Strategic mindset with ability to translate vision into actionable plans
Strong analytical and strategic planning mindset
Strong leadership presence and executive communication skills
Data-driven decision-making and analytical rigor
Creativity and innovation in marketing and recruitment methodologies
Ability to influence internally and externally across all levels
Passion for patient experience, accessibility, and health equity
Preferred
Master's degree (MBA, MPH, MS in Clinical Research, or related)
Experience in a growth-oriented clinical research organization, site network, CRO, or healthcare system
Expertise with recruitment and call center technologies (CRMs, marketing automation, digital advertising platforms, AI-driven targeting tools)
Demonstrated success driving enrollment for diverse patient populations
Company
Headlands Research
Headlands Research is a globally integrated clinical trial site organization with a mission to improve the clinical trials process.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$29.19MKey Investors
Kohlberg Kravis Roberts
2025-08-14Acquired
2025-07-09Series Unknown· $1.35M
2024-11-01Series Unknown· $2M
Leadership Team
Kyle Burtnett
Chief Executive Officer
Recent News
2025-08-18
2025-08-17
Mergers & Acquisitions
2025-08-15
Company data provided by crunchbase