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Fanatics · 3 weeks ago

CRM & Promo Ops Associate

1331 17th St, Denver, CO, 80202, US

Full-time

Hybrid

New Grad, Entry Level

Fanatics is building a leading global digital sports platform, and they are seeking a CRM & Promo Operations Associate to enhance customer engagement through promotional campaign execution and CRM channel activation. This role involves supporting promotional operations, executing CRM campaigns, and collaborating cross-functionally to improve customer experiences.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Support the creation, execution, and post-campaign analysis of promotional offers that enhance the Sportsbook and Casino customer experience

Maintain and update promotional databases, Airtable boards, and tracking systems to ensure accuracy and operational readiness

Draft or support the creation of promotional terms & conditions, ensuring consistency, clarity, and compliance with legal and state regulatory requirements

Assist in building creative assets and asset requests required for campaign execution

Actively monitor competitor promotions and industry trends to identify opportunities and feed insights into broader promotional strategy

Troubleshoot promotion-related issues in real time and support Customer Support teams in resolving customer queries

Build and execute CRM campaigns that drive activation, retention, and loyalty across email, push, and in-app messaging

Support daily CRM operations including campaign setup, QA, audience selection, asset management, and monitoring

Implement personalisation strategies using tools such as Movable Ink to deliver relevant and timely communications

Collaborate with Analytics to define data attributes required for segmentation and personalisation

Monitor campaign performance and recommend tactical optimisations to improve engagement and conversion

Partner closely with CRM, Marketing, Loyalty, Commercial, Trading, Product, Engineering, Casino, Customer Support, and Data teams

Collaborate with Creative teams to provide feedback and approvals on assets

Champion the customer experience by understanding key user drivers and ensuring communications are clear, valuable, and engaging

Provide regular insight into operational challenges, customer friction points, and process optimisation opportunities

Identify opportunities to streamline workflows and enhance CRM and promotional processes

Ensure all campaigns adhere to internal governance, regulatory guidelines, and industry best practices

Maintain robust documentation to support scalability and team alignment

Qualification

CRM campaign executionPromotional operationsAnalytical mindsetSports betting CRM experienceCRM toolsBasic SQL skillsCuriosityEagerness to learnCommunication skillsProblem-solving skillsCollaborative team playerAttention to detail