CELSIUS · 1 month ago
Partnerships Manager - Athlete & Fitness Influencer Marketing
Boca Raton, FL
Full-time
Onsite
Mid, Senior Level
4+ years expCELSIUS is a global CPG company known for its vibrant energy brands. The Partnerships Manager will lead CELSIUS' athlete and influencer strategy within the fitness vertical, focusing on establishing and managing partnerships that enhance brand visibility and community engagement.
Consumer GoodsDietary SupplementsFitnessFood and BeverageFood ProcessingHealth CareLifestyleManufacturing
Responsibilities
Identify and execute strategic athlete and influencer partnerships that align with CELSIUS' marketing goals and brand values
Serve as the day-to-day lead for managing relationships with fitness professionals, athletes, trainers, and influencers across key disciplines (bodybuilding, functional fitness, running, wellness, etc.)
Build and manage partnerships with gyms, studios, fitness event organizers, and athletic organizations to expand brand presence
Develop tailored influencer programs aligned with fitness moments such as new product drops, class launches, seasonal training cycles, or competition prep
Oversee on-site fitness activations including classes, athlete meet-and-greets, product sampling, and live content capture
Curate talent rosters that reflect diverse fitness verticals (strength athletes, HIIT trainers, yoga instructors, endurance athletes, etc.)
Evaluate talent performance using fitness-specific engagement metrics such as workout tutorial views, product-in-use demos, and conversion data tied to fitness audiences
Partner with the social and content teams to develop, review, and approve athlete-generated content that aligns with brand voice and campaign strategy
Use tracking and analytics tools such as Tribe Dynamics to monitor performance, measure KPIs, and optimize ROI
Maintain and manage a master calendar of all athlete partnerships, programs, and events — including travel coordination when needed
Support key events, activations, and retail collaborations that integrate fitness talent and amplify brand presence
Collaborate with product, retail, and field marketing teams to integrate talent into gym partnerships, wholesale accounts, and community events
Support content creation for fitness campaigns, ensuring proper product demonstration, technique accuracy, and brand safety
Provide insights and recommendations on emerging fitness trends, athlete categories, and new content formats
Qualification
Required
4-6 years of experience in talent management, influencer marketing, or athlete partnerships, preferably within the fitness, sports, or wellness industries
Demonstrated ability to cultivate and manage relationships with athletes, agents, and industry professionals
Deep understanding of fitness consumer behavior, including trends in strength training, boutique studios, group fitness, and at-home training
Experience partnering with fitness brands, gyms, apparel companies, nutrition/supplement brands, or connected-fitness platforms
Ability to identify and evaluate talent based on authenticity, performance credibility, and alignment with fitness lifestyle pillars
Familiarity with fitness event ecosystems (e.g., expos, competitions, races, trade shows) and activation best practices
Strong grasp of current fitness content formats across TikTok, Instagram, YouTube, and long-form training content
Proven ability to work with performance-driven talent who require precise messaging around product usage, training regimens, or wellness benefits
Understanding of compliance considerations within the fitness and wellness category (e.g., claims, certifications, product demonstrations)
Proficiency in Microsoft Office Suite and experience with social analytics or influencer tracking platforms (e.g., Tribe Dynamics)
Willingness to work flexible hours and travel on weekends as needed
Benefits
Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
10 Vacation days per year, subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
Company
CELSIUS
Burn more fat with clean healthy energy drink for Fitness, Weight Loss, and Active Lifestyle.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.62BKey Investors
PepsiCoROTH Capital PartnersHorizons Ventures
2025-08-29Post Ipo Equity· $585M
2025-02-20Post Ipo Debt· $1B
2022-08-01Post Ipo Equity· $550M
Leadership Team
John Fieldly
Chief Executive Officer
Jarrod Langhans
Chief Financial Officer
Recent News
Investing.com
2025-12-29
2025-12-25
Company data provided by crunchbase