Carnival Corporation · 2 weeks ago
Manager, Marketing
Miami, FL
Full-time
Hybrid
Mid, Senior Level
5+ years expCarnival Corporation, through its Cunard brand, is a leading international premium cruise line known for its exceptional service. The Marketing Manager will oversee the execution of marketing strategies for North America, focusing on consumer and trade marketing communications, email marketing, and digital engagement programs.
LeisureTourismTravel
Responsibilities
Conceptualization, planning, and management of consumer and trade marketing strategies, including short-term and long-term tactics designed to meet strategic business objectives, supported by measurable performance indicators
Identify growth opportunities for the brand in North America that align with commercial objectives
Implement Cunard-led brand work curated by the Carnival UK Brand Marketing team, ensuring proper translation for the North American market. Lead execution across direct mail, email marketing, and trade web channels through Marketing Specialists and the Marketing Coordinator
Implement prospecting strategies to expand Cunard’s database. Develop retention and win-back strategies grounded in lifecycle email marketing, behavior-based triggers, and personalized customer journeys
Develop and execute plans to achieve digital traffic and revenue targets
Build growth strategies across offline, online, CRM, and sales channels
Partner with the Marketing Director on business plans and business cases for broader Carnival UK alignment
Initiate, negotiate, and manage contracts with agencies, technology partners, and vendors—including email personalization and dynamic content partners such as Movable Ink—to support strategic and operational needs. This includes liaising with internal legal and privacy teams to ensure proper review of all contracts and campaigns where required
Manage the strategy, creative development, testing, reporting, and execution of digital and print communications, including: Email, e-tools, launch planning, video production, direct mail, collateral, promotional tools, event materials, and trade website support
Work closely with ESP and eServices vendors, and Sales/Marketing teams to develop targeted communication strategies for past guests, prospects, and trade
Lead the development of personalized email journeys across the customer lifecycle, using segmentation, dynamic content, and hyper-customization to improve engagement and conversion
Oversee and optimize automated email programs, including onboarding, re-engagement, abandonment, pre-cruise, and post-cruise campaigns
Drive A/B and multivariate testing for email and digital assets, ensuring insights feed into ongoing optimization
Champion best-in-class email experience practices, including accessibility, deliverability, and evolving industry standards
Implement dynamic content and real-time personalization tools (such as Movable Ink) to enhance relevance and drive incremental revenue
Lead development of marketing conversion programs targeting past guests and prospects, including third-party list initiatives and hand-raiser programs
Manage the Trade Marketing Specialist to expand trade support tools, including Co-Op initiatives, Trade Advertising, and Training. Oversee Salesforce Marketing Cloud setup and implementation. Support Field Sales, Trade Events, and promotions with targeted digital and print communications and needed marketing materials
Ensure trade communications adopt the same personalized and data-driven approach as consumer channels, improving engagement and sales productivity
Develop training content strategy collaborating with the Academy training Coordinator and ensure the execution and delivery of content across trade platforms
Develop actionable analysis, including competitor reviews, benchmarking, brand tracking, direct marketing performance, and A/B testing
Work closely with the BI Manager and Digital Analyst to evaluate performance, uncover insights, and implement data-driven improvements across email, direct marketing, and digital channels
Partner with the Carnival UK insights team to enhance propensity modeling and drive efficiencies that improve eDM and CRM outcomes
Review and optimize the customer journey across pre-booking, booking, pre-cruise, and post-cruise stages, ensuring personalized, data-driven touchpoints throughout
Drive enhancements to Cunard’s Customer Database platform to support advanced segmentation, dynamic personalization, automated journeys, and CRM growth initiatives
Develop self-sufficient reporting tools and templates with support from the Marketing Specialist, Marketing Coordinator, and Analyst
Manage relationships across internal teams including Marketing, Sales, Customer Service, Revenue Management, and Public Relations
Lead strategic relationships with creative, CRM, and personalization agencies to ensure efficient and high-performing output
Set KPIs and development plans for Marketing Specialists aligned with commercial and CRM goals
Oversee end-to-end execution of marketing plans across retail, brand, trade, and CRM channels
Perform other duties as assigned
Qualification
Required
Bachelor's degree in business, communications, or a related field (preferred but not essential)
5+ years of experience in marketing management or communications in either a corporate setting or agency
5+ years of project management experience
5+ years of people management experience
Experience in evaluating Direct mail and Email plans and creative, and managing external agencies
Understanding of and experience with creative design, print/press production processes, and digital email production processes
Strong understanding of and previous experience with marketing financial management – budgets, accruals and forecasting
Previous experience managing Direct Marketing and CRM programs
Understanding of strategic marketing principles and tactics across consumer, trade, retail and brand and proven application
Proven experience in brand building
Demonstrated ability to project manage multiple stakeholders to deliver common objectives
Strong interpersonal skills, both written and verbal, with the ability to communicate effectively across management, cross-functional teams, agencies, and creative partners
Highly organized, with the ability to manage multiple programs, deadlines, and priorities simultaneously
Strong analytical skills with the ability to interpret data, resolve complex issues, and present findings clearly and confidently
Copy editing proficiency to ensure accuracy, clarity, and brand consistency across all communications
Proficiency in Microsoft Office, including advanced PowerPoint and presentation design skills
Proven ability to lead complex, multichannel marketing programs from strategy through execution
Hands-on experience developing and optimizing email journeys, lifecycle programs, and behavioral-triggered campaigns
Strong understanding of personalization strategies, segmentation, dynamic content, and hyper-customized email experiences
Experience working with CRM platforms such as Salesforce Marketing Cloud
Direct experience evaluating email creative, deliverability considerations, testing plans, and performance metrics
Practical experience using dynamic content or email personalization technologies (Movable Ink strongly preferred)
Ability to lead integration and execution of real-time content and hyper-customized campaign strategies
Proven experience managing direct mail and email production workflows, including creative evaluation, copy review, and coordination with external agencies
Strong understanding of creative design and digital/print production processes
Demonstrated ability to analyze performance data, identify insights, and translate findings into actionable improvements
Experience partnering with BI teams, digital analysts, or data specialists to optimize targeting, segmentation, and campaign outcomes
Familiarity with testing frameworks (A/B, multivariate) and measurement of CRM and digital programs
Experience managing multiple stakeholders across Marketing, Sales, Revenue Management, PR, and external agencies
Ability to manage competing priorities, tight timelines, and large cross-functional initiatives
Experience coaching, mentoring, or directly managing team members
Preferred
Tableau, Adobe Analytics experience (preferred)
Benefits
Cruise and Travel Privileges for You and Your Family
Health Benefits
Employee Stock Purchase Plan
Training and Professional Development
Rewards and Incentives
401(k)
Company
Carnival Corporation
Carnival Corporation is a cruise company providing travelers with vacation experiences.
10001+ employees
H1B Sponsorship
Carnival Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (38)
2023 (32)
2022 (40)
2021 (33)
2020 (56)
Funding
Current Stage
Public CompanyTotal Funding
$19.49BKey Investors
Public Investment Fund
2025-09-30Post Ipo Debt· $1.25B
2025-07-01Post Ipo Debt· $3.54B
2025-06-13Post Ipo Debt· $4.5B
Leadership Team
Josh Weinstein
President & CEO
Recent News
2025-12-22
Investor's Business Daily
2025-12-21
Company data provided by crunchbase