TAG - The Aspen Group · 1 month ago
Sr Manager, CRM
Chicago, Illinois
Full-time
Onsite
Senior Level
$145K/yr - $155K/yr
7+ years expThe Aspen Group (TAG) is one of the largest retail healthcare business support organizations in the U.S., seeking a highly experienced Senior Manager of CRM to lead customer relationship strategies for the ClearChoice Dental brand. The role focuses on developing personalized customer experiences and contact strategies using CRM tools and analytics to improve customer KPIs.
CosmeticsDentalHealth CareWellness
Responsibilities
Develop and implement comprehensive CRM strategies focused on personalization and customer engagement, aiming to maximize customer lifetime value
Lead the planning and execution of targeted marketing campaigns and journeys based on customer segmentation, behavior analysis, and predictive modeling
Utilize advanced analytics to understand customer needs and preferences, tailoring contact strategies across email, social media, mobile, and other digital channels
Collaborate with cross-functional teams, including marketing, sales, and IT, to integrate CRM strategies with broader business objectives
Monitor and evaluate the effectiveness of CRM initiatives, adjusting strategies based on performance data and market trends
Stay abreast of the latest technologies and trends in CRM, personalization, and customer engagement, recommending improvements and innovations
Work with the team to foster a culture of excellence, innovation, and continuous improvement
Manage vendor relationships, ensuring the selection of the best tools, technologies, and services to support CRM objectives
Prepare and manage the CRM budget, ensuring efficient allocation of resources and maximization of ROI
Advanced relational marketing database knowledge, proficiency with direct marketing principles, database marketing, customer contact strategy and system and the design implementation of CRM, loyalty and referral programs
Entrepreneurial and nimble, takes ownership and drives forward amidst ambiguity while also building relationships and alignment cross-functionally with internal partners
Strong communication skills, ability to effectively communicate technical concepts to non-technical audiences
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
Minimum of 7 years of experience in CRM, with a proven track record of developing and implementing successful personalization and contact strategies
Analytical and creative; you see connections between your work holistically across the business and find creative ways of approaching problems with expertise in customer data analysis, segmentation, and predictive modeling
Experience with CRM software and marketing automation tools, with a deep understanding of their capabilities and limitations
Exceptional leadership skills, with experience managing cross-functional projects
Excellent communication and collaboration skills, with the ability to work effectively with stakeholders at all levels
Up-to-date knowledge of CRM best practices, trends, and technologies
Demonstrated ability to manage budgets, measure ROI, and make data-driven decisions
Creative problem-solving skills, with a passion for innovation and continuous improvement
Strong communications skills: you know how to translate complex data into easy to understand, actionable insights
Nimble problem solver able to tackle heart-of-the-business strategic questions, develop informed strategies, communicate them effectively, and drive alignment in a fast-paced environment
Appetite and capacity to build a new muscle from the ground up, establishing the processes, deliverables, cross-functional relationships from a blank page
Preferred
Retail experience is preferred, showcasing your familiarity with the industry's unique challenges and opportunities
Benefits
Paid time off
Health
Dental
Vision
401(k) savings plan with match
Company
TAG - The Aspen Group
When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bob Fontana
Chairman and CEO
Wendy Gao
Chief of Staff to the CEO
Recent News
Company data provided by crunchbase