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ŌURA · 2 days ago

Retail Marketing Manager

San Francisco Bay Area

Full-time

Hybrid

Mid, Senior Level

$112K/yr - $140K/yr

5+ years exp

ŌURA is a company focused on empowering individuals to improve their health through innovative products. They are seeking a Retail Marketing Manager to lead the development and execution of retail marketing programs, manage budgets, and collaborate with partners to enhance brand visibility and revenue.

Health Wellness & Fitness

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Manage annual retail marketing budgets including co-op dollars, MDF, and above the line spend, ensuring efficiency, accuracy, and alignment with channel goals and company revenue targets

Track, measure, and optimize performance across all retail marketing investments to ensure ROI and continuous improvement

Develop and execute in-channel marketing plans for major retailers and e-tailers in the U.S. and international markets

Negotiate co-marketing investments, in-kind placements, and promotional opportunities with key accounts to maximize visibility and impact

Oversee in-channel online product listings (content, imagery, copy, and optimization) to ensure accuracy and maximize conversion

Create and maintain plan-o-grams, merchandising guidelines, and in-store experience strategies for major retailers

Collaborate with internal and external partners to secure optimal display space, end caps, feature placement, and e-commerce visibility

Identify and coordinate around key drive times (e.g., seasonal moments, product launches, retailer events) to maximize marketing placements and brand exposure

Manage development, implementation, and optimization of direct and channel-based promotions, ensuring programs meet growth objectives and adhere to brand standards

Serve as day-to-day contact for retail and e-tail partners, ensuring productive collaboration, timely communication, and seamless execution of joint initiatives

Work closely with Sales, Operations, Brand, Creative, and Product teams to deliver integrated and channel-appropriate marketing initiatives

Leverage business analytics, retail data, and shopper insights to evaluate program effectiveness and drive data-backed decision-making

Build dashboards, reports, and presentations that clearly communicate performance, learnings, and future recommendations to leadership and cross-functional stakeholders

Continuously refine strategies and tactics based on insights, trends, and competitive analysis

Qualification

Retail marketing experienceBudget managementAnalytical skillsNegotiation skillsMerchandising strategyE-commerce content best practicesCross-functional collaborationProject management softwareCommunication skillsDetail-oriented

Required

5–7 years of experience in retail marketing, channel marketing, trade marketing, or shopper marketing within consumer goods, electronics, wearables, or related industries

Experience managing retail marketing budgets and optimizing spend for measurable results

Familiarity with major U.S. retailers (Target, Walmart, Best Buy, Costco, etc.) and/or international retailers and marketplaces

Strong negotiation skills and experience securing co-marketing investments or added-value placements

Understanding of merchandising strategy, plan-o-gram development, and e-commerce content best practices

Excellent analytical skills; ability to translate data into actionable insights and strategic recommendations

Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners

Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment

Proficiency with analytics tools (e.g., Looker, Tableau), retail portals, and project management software a plus

Benefits

Competitive salary and equity packages

Health, dental, vision insurance, and mental health resources

An Oura Ring of your own plus employee discounts for friends & family

20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off

Paid sick leave and parental leave

Company

ŌURA

Glassdoor4.4

Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health.

Founded in 2013

San Francisco, California, US

501-1000 employees

https://ouraring.com/how-it-works

H1B Sponsorship

ŌURA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (6)

2023 (4)

2022 (3)

2021 (3)