Jobs via Dice ยท 13 hours ago
Web Incrementality & Growth Lead
Redmond, WA
Full-time
Onsite
Mid, Senior Level
$106K/yr - $204K/yr
3+ years expMicrosoft is seeking a Web Incrementality & Growth Lead to drive experimentation and web growth within the Consumer Marketing Organization. This role focuses on defining key performance indicators for web impact and overseeing a centralized experimentation portfolio to enhance Microsoft's consumer-facing web experiences.
Computer Software
Responsibilities
Own the web experimentation roadmap across the consumer ecosystem: defining hypotheses, prioritizing tests, and setting success metrics that tie directly to incremental impact
Partner with analytics to evolve Microsoft's incrementality model, moving from correlation-based reporting to causal measurement frameworks that quantify true lift
Translate test outcomes into a growth playbook that informs investment decisions and roadmap prioritization
Maintain accountability for the organization's net new impact metric, ensuring each test contributes to measurable, reportable business growth
Lead optimization efforts across the consumer web funnel-homepage, category, and post-purchase experiences-to increase net new sessions, transfers, and conversions
Partner with SEO, personalization, and design teams to accelerate experimentation velocity and apply learnings to the larger Agent-ready web strategy
Identify and scale winning experiments globally, codifying repeatable frameworks for traffic lift
Develop an annual forecast of incrementality goals across key output metrics aligned with business goals
Translate these top-down targets into a quarterly and monthly experiment pipeline
Partner with Analytics and Finance to track monthly progress against forecast, diagnosing deltas and identifying which experiments or segments are underperforming
Adjust testing roadmaps dynamically to stay on pace with annual incrementality goals
Act as the single point of accountability for web incrementality performance reporting
Deliver quarterly ROI and growth impact reviews to leadership, clearly connecting experimentation results to business outcomes
Develop mechanisms for "stop, start, scale" decisions-helping executives and partners allocate resources efficiently based on proven performance data
Define experimentation standards, guardrails, and data quality expectations across engineering and analytics pipelines
Partner with engineering to ensure robust test setup, clean data capture, and clear lineage between test design, execution, and business metrics
Champion compliance, accessibility, and ethical experimentation practices across all test surfaces
Lead the relationship with experimentation vendor, overseeing contract performance, SOW prioritization, and quarterly business reviews
Administer a million-dollar annual budget, balancing spend across test design, creative, analytics, and platform operations
Track budget utilization and ROI, ensuring funds are allocated to experiments with the highest potential impact
Embody our Culture and Values
Qualification
Required
Bachelor's Degree in Business, Marketing, Data Analytics, Economics, or related field AND 3+ years experience in digital growth, web experimentation, analytics/marketing science or related work experience + OR equivalent experience
Preferred
Master's Degree in Business, Marketing, Data Analytics, Economics, or related field AND 2+ years experience in digital growth, web experimentation, analytics/marketing science or related, or related experience + OR Bachelor's Degree in Business, Marketing, Data Analytics, Economics, or related field AND 5+ years experience in digital growth, web experimentation, analytics/marketing science or related or related experience + OR equivalent experience
Experience designing and scaling experimentation frameworks that directly influenced multi-million-dollar decisions
Experience in A/B testing, multi-variate testing (MVT), and incrementality modeling
Experience in web analytics, statistical testing, incrementality measurement, reinforcement learning, multi-armed bandit testing and consumer journey optimization
Experience managing vendors within marketing technology or experimentation platforms
Experience with agentic web experiences, large language model (LLM)-driven content, AI-powered personalization, and answer engine optimization (AEO)
Company
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Funding
Current Stage
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