BSI · 1 week ago
Content Strategy Manager, North America
United States
Full-time
Remote
Mid, Senior Level
$76K/yr - $90K/yr
6+ years expBSI is a business improvement company dedicated to creating positive change for people and the planet. The Content Strategy Manager will lead the development and execution of a content strategy for the US and Canada, focusing on creating engaging, persona-driven content that aligns with local market needs and supports various marketing initiatives.
Business DevelopmentCollaborative ConsumptionRecruiting
Hiring Manager
Crystal T. Brown
Responsibilities
Own and manage the integrated editorial plan across email, social (LinkedIn), webinars, website/SEO, and print
Produce high-quality, persona-based assets, whitepapers, blogs, case studies, guides, infographics, eBooks, interactive tools, and sales decks
Adapt Campaign-in-a-Box and global materials for US & Canada audiences (language, industry, and regulatory nuance) while maintaining BSI’s voice
Build narrative and messaging toolkits aligned to priority sectors and buyer journeys
Co-create domain content with sector leads and SMEs across Internal/Supplier Audits, Digital Trust, Mobility, etc
Collaborate with PR (internal/agency) on media-ready content, executive bylines, op-eds, and POVs that elevate brand authority
Translate campaigns into practical playbooks, talk tracks, and deck content that help reps advance deals
Ensure editorial quality and brand consistency across formats and languages; lead reviews for agency/freelancer work
Partner with design, translation, and vendors to deliver polished assets; provide clear briefs and feedback loops
Maintain taxonomies and tagging; keep Frontify/DAM/SharePoint organized so marketing and sales can find and reuse content fast
Qualification
Required
Bachelor's degree in Journalism, Marketing, Communications, Business, or related field
6+ years of B2B content/editorial experience (professional services or regulated industries ideal)
A strong portfolio spanning long- and short-form (whitepapers, blogs, decks, digital content)
Experience writing for technical audiences (Quality, EHS, Procurement, Compliance leaders)
Proven grasp of content strategy frameworks, persona mapping, and B2B buyer journeys
GA4, Semrush and SEO certified
Storyteller + strategist: Advanced copywriting and AP-style mastery; ability to distill complex topics into clear, compelling narratives
Editorial rigor: Strong command of BSI brand/editorial standards; meticulous eye for accuracy and consistency
Systems savvy: Comfortable in Adobe CS, CMS, Workfront, Frontify, SEO tools; understands content taxonomy and tagging
Collaborative operator: Excellent project coordination and stakeholder management across time zones; culturally attuned and adaptable
Data-driven mindset: Uses analytics to iterate format, placement, and story angles for better outcomes
Preferred
Strong command of English and French (for Canada) preferred; Spanish and/or Portuguese a plus
AI content certifications would be helpful
Benefits
20-days annual leave
Bank holidays
Health, vision, dental and life insurance
Pension plan with company contribution
Short-term and long-term disability
Pregnancy and parental leave
Registered savings plan
Paid bereavement leave
Learning and development opportunities
A wide range of flexible benefits that you can tailor to suit your lifestyle
Company
BSI
BSI Group, also known in its home market as the British Standards Institution, is a multinational business services
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
B
Beverley Webb
Lead Programme Manager, Defence and Security
Egor Malychev
Sales Director DACH
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