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Enovis · 1 day ago

Digital Analytics Manager

United States

Full-time

Onsite

Senior Level

7+ years exp

Enovis Corporation is an innovation-driven medical technology growth company dedicated to developing solutions that improve patient outcomes. The Digital Analytics Manager will drive analytics and insights across B2C ecommerce channels and B2B lead generation programs to enhance customer acquisition, retention, and revenue growth.

Health CareManufacturingMedicalMedical DeviceProduct Design

No H1B

Responsibilities

Define and track KPIs across ecommerce (traffic, conversion, AOV, CAC, CLV) and B2B lead gen (MQL, SQL, pipeline velocity, cost per lead)

Build and manage operational dashboards that provide end-to-end visibility into ecommerce and lead funnel performance

Identify optimization opportunities across campaigns, product listings, and lead gen tactics

Move beyond descriptive reporting to deliver diagnostic and prescriptive insights: what happened, why it happened, and what should be done next

Conduct attribution and media mix modeling to maximize marketing ROI across paid search, display, social, affiliate, and Amazon ads

Forecast ecommerce demand and lead generation performance to ensure margin and growth targets are met

Drive insights into consumer behavior, segmentation, and journey mapping for ecommerce buyers

Analyze B2B buyer personas, content engagement, and conversion paths to inform lead nurturing strategies

Design and execute consumer and prospect data acquisition through surveys, focus groups, and digital feedback loops

Provide analytics to inform content marketing, SEO, paid media, and email automation strategies

Identify opportunities to create cohesive omnichannel experiences that increase ecommerce conversion and B2B lead quality

Define metrics to measure effectiveness of external partnerships (e.g., Amazon resellers, distribution partners, B2B channel alliances)

Qualification

Digital AnalyticsEcommerce MarketingSQLGoogle AnalyticsAdobe Customer Journey AnalyticsData VisualizationMarket IntelligenceExcelPowerPointOrganizational Skills