RealPage, Inc. · 1 week ago
Sr. Product Marketing Manager (HOA)
United States
Full-time
Remote
Senior Level
$95K/yr - $161K/yr
5+ years expRealPage, Inc. is seeking a Sr. Product Marketing Manager to join their product marketing team focusing on the Community Association market. This role involves creating product messaging, executing go-to-market programs, and enabling internal teams to drive product adoption and expansion.
Document ManagementPaymentsProperty ManagementPropTechSaaSSoftware
Hiring Manager
☁ John Laury ☁
Responsibilities
Go-to-Market Programs: Help define, plan, and execute go-to-market for a set of integrated products, in coordinated partnership with Product Management, Marketing and Sales/Account Management teams
Product Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points
Marketing and Sales Content: Develop and deliver high-impact assets such as collateral, presentations, case studies, battlecards, playbooks, competitive positioning, etc
Sales Enablement Training: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, value proposition, sales plays, and competitive positioning
Sales Enablement Materials: Create internal messaging documentation to serve as the foundation for various enablement materials including flyers, pitch decks, videos, infographics, eBooks, etc
Voice of Customer: Engage with customers at events or through interviews to drive key enablement including case studies, testimonials and more
Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate leads
Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual product and competitor level
Buying / Sales Cycle Analysis: Help define the buyer’s journey and personas, and map decisions/information needs at each stage
Subject Matter Expertise: Serve as a subject matter expert on your products and buyers in support of marketing and sales programs
Product Marketing Expertise: In depth understanding of internal processes and expectations to ensure uninterrupted and smooth delivery of launches and support functions
Product Strategy Support: Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address market needs. Drive clarity around market trends, customer needs, and industry best practices. Independently gather, analyze, and synthesize data to define buyer segments and business value delivered
Pricing and Packaging: Define, evaluate, and support pricing and packaging recommendations to ensure market competitiveness, appropriate margin, and business sustainability
Qualification
Required
5+ years' experience in product marketing ideally
Experience marketing software solutions in one or more of the following software segments is highly desirable: multifamily property management, accounting/finance, utilities, sustainability, procure-to-pay, spend management, accounting/finance, vendor management, or related areas
Bachelor's degree in marketing, business, computer/information science, or related disciplines
Preferred
Industry experience working with or marketing to Community Associations (HOA/COA) and the property management companies that serve them is preferred
Knowledge of stakeholders throughout the real estate transaction process, including title companies and lenders
Background in product management, sales engineering, customer success, implementation, or software engineering, is a plus
Knowledge in the solution areas marketing, lead management, leasing, and screening is a plus
MBA is a plus, but not required
Design skills a plus, but not required
Company
RealPage, Inc.
RealPage is the leading global provider of AI-enabled software platforms to the real estate industry.
5001-10000 employees
H1B Sponsorship
RealPage, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (19)
2023 (11)
2022 (11)
2021 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$105.04MKey Investors
Camden PartnersApax Partners
2022-01-13Post Ipo Equity· $18.64M
2020-12-21Acquired
2011-09-15Post Ipo Equity· $6.87M
Leadership Team
Dirk Wakeham
Chief Executive Officer
Steve Winn
Chairman of the Board, President & CEO
Recent News
2026-01-16
bloomberglaw.com
2026-01-16
2026-01-11
Company data provided by crunchbase