URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) · 1 week ago
Anthropologie Associate Manager, Marketing Analytics
Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
3+ years expURBN is a company that encompasses brands like Urban Outfitters and Anthropologie. They are seeking an Associate Marketing Analytics Manager to support the design and deployment of marketing analytics frameworks, conduct performance analyses, and collaborate with various teams to improve attribution accuracy and align marketing strategies with business goals.
ApparelFashionLifestyleWeb Design
Responsibilities
Support the design and deployment of MMM and MTA frameworks in partnership with our outside vendor to evaluate the impact of marketing efforts across channels
Conduct in-depth performance analyses to understand incremental lift, optimize spend, and inform strategic decisions
Analyze cohort behavior to understand how acquisition sources, messaging, and timing impact customer retention and lifetime value
Collaborate with data science and marketing teams to improve attribution accuracy and ensure modeling efforts align with business goals
Maintain and advise on models that link long-term KPIs (e.g., CPA, LTV, ROAS) to short-term marketing performance indicators across channels and campaigns
Design and implement dashboards that visualize the relationship between marketing activities and downstream metrics like CPA, LTV and churn
Work with paid media teams to guide channel planning, budget forecasting, and testing strategies
Assist in evaluating data sources and defining requirements to support ongoing attribution efforts
Contribute to the evolution of our measurement strategy, including integrating AI-powered tools to surface insights and accelerate analysis workflows
Collaborate with finance and growth teams to align marketing spend with profitability goals, using predictive analytics to forecast ROI
Test and validate hypotheses around marketing strategy changes using A/B testing and causal inference techniques
Qualification
Required
3–5+ years of experience in marketing analytics or related data roles, with direct exposure to attribution modeling
Strong understanding of MMM, MTA, and marketing performance metrics (e.g., CPA, ROAS, LTV)
Experience working with statistical modeling tools or collaborating with data science teams on model development
Proficiency with SQL and BI platforms like Looker, Tableau, or Power BI
Comfortable working with large, complex datasets and interpreting results in a marketing context
Strong communication skills — able to explain analytical concepts to non-technical stakeholders
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
And much more!
Company
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
URBN Urban Outfitters, Inc.
10001+ employees
H1B Sponsorship
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (28)
2024 (14)
2023 (22)
2022 (19)
2021 (20)
2020 (13)
Funding
Current Stage
Late StageLeadership Team
Azeez Hayne
Chief Administrative Officer
Ermenedgildo Zegna
Founder
Recent News
Benzinga.com
2025-08-29
Company data provided by crunchbase