Alkermes · 7 hours ago
Sr Director, Marketing ARISTADA
Greater Boston
Full-time
Hybrid
Director/Executive
$250K/yr - $280K/yr
10+ years expAlkermes is a fully-integrated, global biopharmaceutical company dedicated to developing medicines for complex psychiatric and neurological disorders. The Senior Director will lead the marketing strategies for ARISTADA, focusing on brand positioning, HCP and patient engagement, and cross-functional collaboration to drive market performance.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Serve as the marketing lead for ARISTADA, responsible for strategic planning, tactical execution, and cross-functional alignment throughout the product lifecycle across HCPs, patients, and treatment settings to achieve optimal market performance
Collaborate closely with field-based community and hospital teams to ensure prescription and prescriber growth across all treatment settings (CMHC, office, hospital)
Work closely with internal stakeholders, including commercial analytics and training, to assess program ROI and optimize program implementation. Develop and monitor the performance of strategies and key programs
Lead the development and execution of the annual cross-functional Brand Plan. Drive the implementation of marketing activities, including speaker programs and congress presence
Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives
Develop and manage the ARISTADA marketing team, building scalable capabilities across HCP, patient, and digital channels. Recruit team members as needed
Establish strong partnerships with internal functions (Sales, Medical Affairs, Market Access, Regulatory, Legal, Patient Advocacy) and lead cross-functional workstreams to develop materials and messaging for HCPs and patients
Serve as a thought partner to the Commercial leadership, contributing to long-term planning and commercial model design
Own the development of robust, insight-driven HCP and patient journeys
Partner with the Market Research and Competitive Intelligence (MRCI) team to drive the market research plan and translate findings into clear insights and actionable strategies
Partner with key vendors and lead the development of branded and unbranded content
Collaborate with Customer Experience Marketing (Omnichannel) to design and execute a modern, integrated omnichannel plan for HCP and patient audiences, including CRM, digital media, peer-to-peer engagement, and conferences
Ensure brand consistency and customer-centricity across all touchpoints
Manage the brand budget and ensure the on-time, compliant delivery of marketing initiatives
Partner with Legal, Regulatory, and Medical to develop efficient and scalable review processes
Ensure compliance with regulatory guidelines
Qualification
Required
Bachelor's degree in healthcare or a related field required; MBA or relevant advanced degree preferred
10+ years of pharmaceutical/biotech commercial experience, including 5+ years in U.S. marketing
Proven track record of driving strategy and execution for neuroscience indications, including but not limited to schizophrenia in the U.S
Strong leadership experience, including team building, mentoring, and cross-functional collaboration
Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and the regulatory environment
Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities
Excellent communication, influence, and presentation skills with executive presence
Preferred
Experience in start-up or emerging biotech environments, with comfort navigating ambiguity and building infrastructure
Passion for improving the lives of patients with serious, underserved conditions
Benefits
Competitive compensation, equity participation, and comprehensive benefits.
Annual performance pay bonus.
Alkermes offers a competitive benefits package.
Company
Alkermes
Alkermes is a biotechnology company that develops, manufactures and commercializes medicines for the treatment of chronic diseases.
1001-5000 employees
H1B Sponsorship
Alkermes has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (20)
2023 (21)
2022 (14)
2021 (27)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$250MKey Investors
Primecap Management
2017-11-20Post Ipo Equity
2014-01-13Post Ipo Equity· $250M
2011-09-16IPO
Leadership Team
Craig Hopkinson
EVP, Research and Development, CMO
Recent News
2025-12-30
Genetic Engineering News
2025-12-24
2025-12-19
Company data provided by crunchbase