Spotlight Media · 1 week ago
Creator Manager - TikTok Shop
New York, NY
Full-time
Hybrid
Entry, Mid, Senior Level
$65K/yr - $141K/yr
1+ years expSpotlight Media is a leading TikTok Shop Partner agency dedicated to driving growth on the platform through custom-built strategies. The Creator Manager role focuses on building long-term relationships with creators, managing outreach and campaigns, and contributing to the development of a scalable creator success function.
Marketing & Advertising
Responsibilities
Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager
Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network
Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights
Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time
Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly-not one-off
Own end-to-end execution of creator and affiliate campaigns for retainer clients
Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential
Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability
Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content
Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance
Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices
Help creators improve performance by sharing insights, playbooks, and best practices across brands
Segment creators by performance, niche, and experience level to tailor opportunities and communication
Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation
Foster loyalty by making creators feel like insiders—not vendors
Help design and scale the Creator Success function—from workflows and tooling to hiring and training
Build repeatable systems for creator outreach, relationship management, performance tracking, and cross-brand activation
Define creator tiers, engagement models, and long-term partnership structures
Partner with leadership to shape Spotlight’s long-term creator strategy and expansion
Track creator performance, activation, GMV contribution, and engagement across brands
Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships
Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy
Qualification
Required
1–5+ years of experience in creator partnerships, influencer marketing, or community management
Hands-on experience managing creators end-to-end (outreach, negotiation, briefing, feedback, delivery)
Strong understanding of TikTok, TikTok Shop, and the creator economy
Excellent communication and relationship-building skills
Comfortable running outreach via email, SMS, DMs, and creator platforms
Highly organized with experience using tools like Airtable, Notion, CRMs, or similar
Data-informed mindset with the ability to tie creator activity to performance outcomes
Company
Spotlight Media
Official TikTok Shop Partner agency making TikTok Shop a reliable sales channel for 7+ figure ecom brands
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Sam Habibi
Co-Founder
Company data provided by crunchbase