Exelixis · 1 week ago
Senior Director, CRC Promo Marketing (Launch)
Alameda, CA
Full-time
Hybrid
Director/Executive
$220K/yr - $312K/yr
13+ years expExelixis is focused on developing therapies for cancer treatment, and they are seeking a Senior Director for CRC Promotions to lead the marketing initiatives for their Zanzalintinib product. This role involves overseeing the promotional strategy, managing the marketing team, and ensuring compliance with regulations while driving successful product launches.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead, coach and develop the Zanza mCRC promotions team
Define promotional priorities based on Zanza’s mCRC launch strategy
Oversee creation of the US marketing tactical plan for Zanza’s first approval in mCRC
Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
Align messaging platform and tactical rollout with brand objectives and strategies
Ensure key brand messages and materials are effectively communicated at sales meetings
Guide collaboration with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
Oversee the promotions budget, establish goals and metrics, and measure performance
Collaborate effectively with cross-functional partners including field sales, sales training, market planning, digital marketing and regulatory/compliance
Manage key vendor relationships, including the promotional agency of record
Foster trust and a strong culture across the broader marketing, sales teams and partners throughout the organization
Maintain ongoing collaboration and consultation with CABOMETYX promotions peers to ensure alignment to Franchise strategy and messaging
Partner with Medical and Legal review team to ensure all promotional materials are compliant with applicable laws, regulations and policies
Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
Directly supervises employees
Qualification
Required
Master's degree in related discipline and 13 years of related experience; or
BS/BA degree in related discipline and at least 15 years of related experience; or
Equivalent combination of education and experience
Experience in HCP product marketing
Prior experience managing direct report(s)
Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans and promotional activities
Comprehensive track record of consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Comprehensive prioritization and delegation abilities
Advanced ability to recruit, retain, coach and develop talented individuals
Advanced ability to inspire others and create a highly motivational environment
Comprehensive talent for blending innovation with pragmatic execution
Comprehensive skills to network internally and externally
Comprehensive strategic thinking, initiative and creativity
Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
Comprehensive presentation, verbal and written communication skills
Preferred
Oncology experience strongly preferred
Product launch experience strongly preferred
Field sales, or market research/analysis in the pharmaceutical or biotech industries are a plus
Patient Marketing, digital marketing and sales experiences are a plus
Benefits
401k plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Sales-based incentive plan
Opportunity to purchase company stock
Receive long-term incentives
15 accrued vacation days in their first year
17 paid holidays including a company-wide winter shutdown in December
Up to 10 sick days throughout the calendar year
Company
Exelixis
Exelixis works is focused on discovering, developing and commercializing therapies for the treatment of cancer and other serious diseases.
1001-5000 employees
H1B Sponsorship
Exelixis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (25)
2022 (28)
2021 (29)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$514MKey Investors
Deerfield
2015-07-23Post Ipo Equity· $135M
2012-02-16Post Ipo Equity· $65M
2010-06-03Post Ipo Debt· $160M
Leadership Team
Michael Morrissey
President and CEO
Christopher Senner
Executive Vice President and CFO
Recent News
GlobeNewswire
2026-01-23
2026-01-18
2026-01-12
Company data provided by crunchbase