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Edelman · 8 hours ago

Senior Director, Partnerships (Entertainment - Content & Platform Development)

Los Angeles, CA

Full-time

Onsite

Director/Executive

$80K/yr - $120K/yr

7+ years exp

Edelman is an award-winning global agency specializing in entertainment, sports, and lifestyle marketing. They are seeking a strategic and entrepreneurial leader to drive their Platform and Content Partnerships discipline, focusing on building relationships with content platforms and identifying innovative opportunities for brand integrations.

AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations

H1B Sponsor Likely

Responsibilities

Build and lead relationships with a wide range of content platforms - from major players like YouTube, TikTok, Instagram, Meta, Snap, and Pinterest to emerging and niche platforms like Twitch, Discord, Reddit, LinkedIn, Spotify, Patreon, Substack, Kick, Lemon8, and BeReal - while staying connected to the content engines and creator ecosystems driving engagement on them (e.g., Spotter, Jellysmack, Ensemble)

Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds

Negotiate and close platform/content-led deals that unlock distribution advantages, creator access, and compelling IP

Develop insight-driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments

Pitch ideas directly both to our clients and platforms, bringing both storytelling and business savvy acumen to the table

Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships in collaboration with our account, growth and business development teams

Oversee and work with a team responsible for the execution of partnership-driven campaigns - from concept to deal to launch, working with our broader team

Act as a senior-level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results

Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform-led programs

Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning

Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations

Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, while keeping a finger on the pulse of what’s trending and what’s next

Qualification

PartnershipsContent StrategyDigital MediaBranded ContentNegotiationCommunicationCreativityCollaborationMentoring

Required

Deep knowledge of YouTube, TikTok, Instagram, Meta, Twitch, Discord, and other emerging digital platforms — and how brands can show up authentically and impactfully

7+ years of experience in partnerships, content strategy, entertainment, digital media, or agency-side roles

Proven success developing, pitching, and closing innovative branded content or creator-driven partnerships

Comfortable navigating IP, business affairs, and media distribution dynamics

An excellent communicator, creative thinker, and proactive collaborator

Entrepreneurial, ambitious, and plugged into what's next

Benefits

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Company

Edelman

Glassdoor3.7

Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.

Founded in 1952

New York, New York, USA

5001-10000 employees

http://www.edelman.com

H1B Sponsorship

Edelman has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (4)

2023 (2)

2022 (4)

2021 (14)

2020 (3)