Helms College · 1 month ago
Digital Marketing Manager
Augusta Campus - Augusta, GA 30907
Full-time
Onsite
Mid LevelHelms College is seeking a Digital Marketing Manager who will execute and optimize their digital marketing channels to enhance visibility, engagement, and conversion. This role involves managing digital platforms, analyzing performance metrics, and ensuring the alignment of content with the organization's mission and values.
Higher Education
Responsibilities
Execute digital marketing plans aligned with enterprise and campaign priorities set by the AVP of Marketing & Brand Awareness
Manage and optimize digital channels, including website, email marketing platforms, and social media
Ensure consistent, timely publishing of approved content across all digital platforms
Monitor digital performance metrics and provide regular reports and insights to inform decision-making
Use analytics to identify opportunities for optimization, improved engagement, and conversion
Manage GIMG’s websites using the WordPress CMS to ensure accuracy, currency, and usability
Coordinate website updates, enhancements, and fixes in collaboration with internal teams and external vendors
Ensure top-level and high-traffic pages remain up to date and aligned with current priorities
Monitor and apply SEO best practices in collaboration with marketing leadership
Ensure ADA compliance and accessibility standards are maintained
Manage relationships with external web development or support agencies as needed
Manage daily execution and publishing for Goodwill, Helms College, and Edgar’s Hospitality Group social media channels
Implement social media calendars developed in coordination with Communications and Marketing leadership
Monitor social engagement, trends, and performance metrics and recommend adjustments
Support consistency and best practices in social media use across departments
Support Goodwill, Retail, Helms College, and EHG digital advertising efforts across social and digital platforms
Coordinate with agencies and vendors on paid digital campaigns as assigned
Monitor dashboards and reports to ensure campaigns align with defined goals and budgets
Share insights and performance summaries with marketing leadership
Work closely with the Content Manager function to ensure accurate and effective digital distribution of approved messaging, including creating or adapting digital content when requested
Collaborate with Creative Services on digital asset needs and independently produce simple digital assets (e.g., platform-specific graphics, basic edits) when required
Coordinate with Marketing Operations to support timelines, workflows, and system hygiene
Provide occasional guidance or training to staff on digital platform usage and best practices (as assigned)
Provide occasional training to staff on key subjects relating to digital communication
Collaborate with peer Goodwill organizations and GII workgroups
Maintain relationships with Helms, EHG, Retail, Foundation, and other teams to ensure regular collaboration
Contribute to team-wide communications and knowledge management
Any other tasks as may be reasonably required
Qualification
Required
Bachelor's degree required in marketing, communications, digital media, advertising, or a related field; or equivalent professional experience considered with strong digital portfolio
Demonstrated experience executing and managing digital marketing channels, including website, social media, and email platforms
Proficiency with core digital tools, including Google Analytics, WordPress CMS, social media management platforms, and email marketing systems; CRM familiarity (Salesforce, Element451) strongly preferred
Experience managing website updates through a CMS, ensuring accuracy, usability, and SEO alignment
Ability to interpret digital analytics to monitor performance, identify insights, and recommend optimization strategies
Working knowledge of SEO, ADA accessibility, and UX best practices as they relate to digital publishing
Experience adapting or creating simple digital assets (resizing graphics, basic edits) when needed to support channel execution
Ability to manage multiple projects, deadlines, and competing priorities with strong organizational discipline
Collaborative communication skills, with the ability to work effectively across Creative Services, Content, Retail, Helms College, Hospitality, and Foundation
Commitment to Goodwill's mission, values, and service philosophy
Preferred
Experience in a nonprofit, education, workforce development, or multi-brand organization
Experience coordinating with external agencies or digital vendors
Working knowledge of paid digital advertising platforms (social ads, PPC, retargeting)
Experience with A/B testing, channel optimization, or audience segmentation
Familiarity with project management tools, such as Monday.com
Company
Helms College
Helms College is a private, independent postsecondary career school sponsored by Goodwill Industries of Middle Georgia Inc.
Founded in 2007
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase