Midea America Research Center · 1 week ago
Consumer Insights Specialist -Floor Care Products
Waltham, MA
Full-time
Onsite
Mid, Senior Level
3+ years expMidea America Corp. is a U.S. subsidiary within Midea Group, a leading maker of home appliances. The Consumer Insights Specialist will work with R&D teams to conduct consumer research that supports the development and innovation of floor care products, collaborating with cross-functional teams to translate insights into actionable recommendations.
Consumer Electronics
Responsibilities
Plan, execute, and manage end-to-end consumer research to support floor care product development, innovation, and optimization (e.g., vacuums, carpet cleaners, hard floor care)
Translate business and design questions into clear research objectives, methodologies, and discussion guides
Lead qualitative research including in-home usage tests, ethnography, focus groups, IDIs, and concept evaluations
Design and analyze quantitative studies (surveys, conjoint, segmentation, usage & attitude, claims testing)
Partner closely with Product Management, Industrial Design, Engineering, Marketing, and UX to inform product decisions
Synthesize findings into clear, actionable insights and recommendations tied to product strategy and consumer needs
Identify consumer pain points, unmet needs, and usage behaviors specific to floor care tasks and environments
Support appearance, usability, and performance evaluations, including prototype testing
Manage relationships with external research vendors (agencies, recruiters, fieldwork partners)
Ensure research rigor, data quality, and methodological best practices
Create compelling presentations and storytelling deliverables for stakeholders at multiple levels
Contribute to long-term learning agendas and category knowledge for floor care
Stay current on consumer research methods, tools, and trends relevant to durable goods and home care
Qualification
Required
Strong foundation in both qualitative and quantitative research methods
Proven ability to moderate consumer sessions and adapt questioning in real time
Expertise in insight synthesis—connecting data to design, product, and business implications
High level of critical thinking and problem framing
Comfort working with ambiguous or early-stage concepts and prototypes
Ability to communicate insights clearly through storytelling, visuals, and executive summaries
Strong collaboration skills across cross-functional product teams
Detail-oriented with strong project management and organizational skills
Ability to manage multiple projects simultaneously with competing timelines
Proficiency with common research tools (e.g., Qualtrics, User Testing, Excel, PowerPoint)
Bachelor's degree in Market Research, Psychology, Sociology, Anthropology, Human Factors, Marketing, or a related field required
3–7 years of professional experience in consumer insights, market research, UX research, or a related role
Demonstrated experience owning research projects from brief to insight delivery
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds
Preferred
Understanding of consumer behavior related to home, cleaning, and appliances preferred
Master's degree a plus but not required
Experience conducting research for physical products, durable goods, or home/appliance categories strongly preferred
Experience working in cross-functional, product-driven environments
Agency and/or in-house research experience acceptable
Company
Midea America Research Center
ABOUT MIDEA Midea America Corp., is a subsidiary within Midea Group, (SZ:000333), a publicly listed, Fortune 500 company and the world's leading manufacturer of home appliances.* With more than 166,000 employees and a presence in over 195 countries, including in the United States, Midea's products touch the lives of millions of people and families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances, and floor care.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase