BNY · 1 month ago
Senior Investments Marketing Manager
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$102K/yr - $195K/yr
10+ years expBNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. The Senior Investments Marketing Manager will lead marketing initiatives for UHNW, family office, and institutional clients, driving engagement and AUM through strategic marketing campaigns.
Financial Services
Responsibilities
Lead the planning and execution for a critical marketing function across UHNW, family office and institutional clients
Develop/execute measurable investment marketing initiatives that drive AUM
Drive a client-needs-based campaign approach, creating opportunities for commercial outcomes; identify the right mix of investment marketing initiatives with an emphasis on driving engagement and testing and learning new delivery formats/channels/approaches to amplify usage
Establish genuine and collaborative relationships with colleagues, business stakeholders and external partners to fully align marketing activities with strategic objectives
Analyze the competitive landscape and identify opportunities to differentiate the firm and make well-informed recommendations for our investments offering
Oversee BNY WM public site to ensure relevance and the prominence of most timely investment content
Qualification
Required
Bachelor's degree with minimum of 10 years of investments marketing expertise; strong investment solutions knowledge, follower of the financial markets
Incredible attention to detail, drives a tight process to deliver on time and flawlessly, tight proofing and strong command of content and investment types
Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment that requires tremendous flexibility
Leadership presence and ability to communicate effectively to a broad spectrum of audiences, including senior management, around key marketing concepts and programs; strong verbal, written and overall communications skills
Proficiency with Microsoft Word, PowerPoint, Excel and Adobe
Preferred
High level of experience in marketing investments in the wealth management/private banking industry is strongly preferred
Benefits
Generous paid leaves, including paid volunteer time
Company
BNY
For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian A. Ruane
CEO Government Securities Services & Global Client Management
Chris Kearns
CEO, Depositary Receipts
Recent News
PR Newswire
2024-11-01
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