Fanatics · 2 days ago
Sr Product Manager - Loyalty
New York, NY
Full-time
Hybrid
Senior Level
$140K/yr - $170K/yr
6+ years expFanatics is building a leading global digital sports platform, and they are seeking a Senior Product Manager for Loyalty to shape and scale their enterprise loyalty ecosystem. This role involves owning and evolving the Fanatics ONE loyalty platform, ensuring loyalty is deeply embedded in every fan experience across various domains.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Define and continuously refine the product strategy for Fanatics ONE Loyalty Program, FanCash earn and burn, and cross-ecosystem loyalty challenges
Develop a cohesive roadmap across Business units that delivers consistent fan experiences and measurable business impact
Analyze industry trends, customer insights, and competitive landscapes to evolve the loyalty vision
Own the Fanatics loyalty platform end to end, including architecture, capabilities, performance, and integrations
Write detailed user stories, acceptance criteria, PRDs, and technical requirements for platform enhancements
Partner with Engineering and Architecture to deliver resilient and scalable loyalty infrastructure including ledger systems, real-time triggers, data flows, APIs, and fan profile components
Identify and resolve technical dependencies and system gaps, and champion long-term platform health and modernization
Support multi-region and platform extension outside of domestic markets
Serve as the connective tissue between enterprise loyalty vision and operating company-specific objectives across Commerce, Sportsbook, Casino Collectibles and Events
Collaborate closely with Marketing, Ops, Strategy, Commercial, Data, and Identity teams to ensure loyalty is embedded into all fan journeys
Lead cross-functional rituals that ensure alignment, clarity, and momentum across stakeholders
Launch new loyalty experiences that deepen fan engagement across digital and physical touch points
Support co-branded loyalty initiatives and external partner integrations that bring the Fanatics ecosystem to life beyond first-party environments
Ensure cohesive loyalty activation across acquisition, engagement, retention, and reactivation funnels
Partner with Data, Identity, and Analytics teams to evolve the Fanatics ONE profile and real-time loyalty signals
Enable personalization, segmentation, and lifecycle marketing driven by loyalty insights
Scale loyalty hooks across Commerce, Gaming, and Collectibles in ways that support experimentation and new product innovation
Partner cross-functionally to build and enhance loyalty capabilities, journeys, and integrations
Write high-quality PRDs, user stories, and specifications that support engineering delivery and stakeholder alignment
Drive sprint planning, backlog prioritization, and product rituals with cross-functional teams
Analyze usage data, identify opportunities, and make data-backed decisions to improve loyalty performance
Understand customer needs deeply through research, fan insights, data, and market analysis
Support co-branded strategies, partner rollouts, and ecosystem activation efforts
Occasionally travel for team offsites, partner meetings, and product/eng workshops (ET hours preferred)
Qualification
Required
6 or more years of Product Management experience, ideally with strong expertise in loyalty, rewards, engagement platforms, or consumer ecosystems
Strong technical fluency including experience working with APIs, data models, event triggers, identity systems, or platform architecture
Demonstrated experience building or scaling tier systems, earn and burn mechanics, or complex loyalty programs
Proven ability to influence both technical teams and business stakeholders and drive alignment across multiple units
Excellent communication skills and the ability to translate complexity into clarity for executive, technical, and operational audiences
Highly analytical approach with comfort experimenting, measuring ROI, and optimizing engagement funnels
A customer-first mindset with the ability to balance enterprise value, fan delight, and business outcomes
A collaborative, outcomes-oriented, and resourceful working style that thrives in cross-functional environments
Benefits
In addition to the base and bonus, full-time employment, and more.
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase