XM Cyber · 1 month ago
Senior Field Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expXM Cyber is a leader in the security posture management space, providing a full-stack Exposure Management platform that helps organizations discover, prioritize, and remediate security gaps across their full attack surface. We are seeking a key player to drive our market presence and pipeline in the critical US region as a Senior Field Marketing Manager, responsible for planning and executing large industry events and regional programs to elevate XM Cyber's presence in the market.
Cloud SecurityCyber SecurityNetwork SecurityRisk ManagementSecurity
Responsibilities
Event Strategy and Execution
Lead Major Industry Events: Plan, manage, and execute all aspects of large-scale US industry trade shows (e.g., RSA, Black Hat), including contract negotiation, booth design, vendor management, pre- and post-event communication, and comprehensive lead tracking
Regional Program Management: Conceptualize and deliver targeted regional marketing activities such as executive dinners, hands-on workshops, and local networking seminars to generate a high-quality pipeline in key territories
Event Excellence: Ensure all event logistics are executed flawlessly, maintaining the highest quality of the XM Cyber brand experience and maximizing networking opportunities
Pipeline and Sales Alignment
Pipeline Generation: Define clear goals and KPIs for all field activities (MQLs, SALs, Influenced Pipeline) and track performance meticulously to ensure a high return on investment (ROI)
Sales Partnership: Serve as the strategic marketing partner to the US Sales organization, aligning all regional activities with territory plans, sales goals, and target account lists
Lead Flow Management: Collaborate with the operations team to ensure swift and accurate lead upload, routing, and follow-up, accelerating the sales cycle
Messaging and Budget Management
Content Localization: Work with the Global Marketing team to localize messaging and adapt creative assets for US-specific campaigns, ensuring clarity and regional relevance
Budget Oversight: Manage and meticulously track the US field marketing budget, providing accurate forecasts and ensuring resource allocation is efficient and effective
Qualification
Required
5+ years of B2B Field Marketing experience in the US market, preferably within the Cybersecurity or Enterprise Software industries
Demonstrated expertise in large-scale event management and a proven ability to translate event attendance into qualified pipeline
Exceptional organizational skills, attention to detail, and a proactive approach to problem-solving
Strong partnership capabilities with Sales teams, including a deep understanding of sales processes and pipeline metrics (Salesforce proficiency is required)
Experience using marketing automation platforms (e.g., Marketo, HubSpot) for campaign execution and reporting
Ability to travel frequently (approx. 25-35%) to execute events and engage with regional sales teams
Company
XM Cyber
XM Cyber offers advanced cyber risk analytics and cloud security posture management solutions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$49MKey Investors
Macquarie CapitalSwarth Group
2021-11-22Acquired
2020-07-09Series B· $17M
2020-03-01Series B
Leadership Team
Menachem Shafran
SVP Strategy & Innovation
Mike Heredia
Vice President EMEA
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