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Subaru of America · 2 weeks ago

Retail Relationship Creative Specialist

Camden, NJ

Full-time

Onsite

Mid, Senior Level

$70K/yr - $93K/yr

4+ years exp

Subaru of America is a leading auto brand in the US, known for its commitment to innovation and sustainability. They are seeking a Retail Relationship Creative Specialist to implement creative strategies and oversee the production of marketing materials to enhance customer engagement and support sales initiatives.

Consumer GoodsManufacturing

Responsibilities

Operates as the creative liaison with multiple Subaru of America (SOA) stakeholders and agency partners who utilize the Care Connect platform to convey their marketing message. Works directly with stakeholders to encapsulate their vision and ensure it aligns with messaging guidelines and oversees creative brief development directly with agency partners. This includes writing and providing creative briefs and copy direction to the agency partners or reviewing agency provided briefs

Operates as the team creative liaison for other corporate and regional marketing initiatives; collaborates with and provides guidance to agency partners to develop marketing materials for Headquarters or Regional Marketing staff for events and initiatives such as national sales and service events, new product launches, Share the Love, and Love Promise. Ensures that materials and messaging resonate with customers, remain consistent across multiple platforms, and support the retailer voice. Determines usage of appropriate awards and accolades in relevant creative templates by working with Brand Launch Specialist

Owns the content approval process with limited oversight from Retail Relationship Marketing Manager on all creative materials for retailers (customer-facing) between business owners, Legal, Subaru Ad Fund (SAF), and ad agencies to ensure brand and legal compliance and synergy with national campaigns and day-to-day Care Connect marketing creative operations

Supports the Marketing Manager with creative direction insights by leveraging data and analytics to provide recommendations on new content strategy

Maintains accountability for the Care Connect Logo Identification Guide to update as needed, as the program evolves and changes

Maintains responsibility for day-to-day relationships with vendors to keep vendor accountable for meeting all requirements and deadlines as directed by the SOA team. Works with Retail Relationship Marketing Manager to review and provide approval on vendor quotes

Develops supporting point of purchase (POP) materials for Trade Up Advantage program with internal SOA stakeholders. Works with vendor partners to create, advertise, and distribute for retailers

Acts as News Connect e-newsletter editor, leveraging the editorial calendar, soliciting and procuring content from stakeholders, and working with the Retail Relationship Marketing team to provide vendor copy direction and approving all newsletter articles

Leads day-to-day Care Connect needs relevant to the IMPACT, equity mining tool (EMT) web services, with SOA stakeholders (including Information Technology [IT]) and agency partners. Aligns these services with overall Marketing campaigns and objectives to drive sales and retailer sentiment overall

Assists the Retail Relationship Marketing Manager with development and management of the Care Connect trade show exhibit for the National Business Conference. This includes layout and design, sourcing promotional items, building the exhibit, overseeing supporting materials, and directing the vendor field staff on site as applicable

Assists the Retail Relationship Marketing Manager in ad-hoc marketing projects or needs, including but not limited to presentations, reports, miscellaneous projects, etc

Provides direction and recommendations to help multiple SOA departments and the Field to optimize the benefit of the Care Connect platform

Recommends and implements new processes to streamline creative throughput. Coordinates Workfront/Proof HQ licensing and serves as day-to-day lead for Workfront/Proof HQ internal SOA Process

Helps to oversee day-to-day responsibilities of team intern, ensuring a positive and rewarding experience

Qualification

Creative brief developmentMarketing material developmentData analyticsAdobe PhotoshopAdobe IllustratorMicrosoft Office SuiteRetail automotive experienceCommunication skillsAttention to detailProject management

Required

Experience supporting execution of the creative process from creative brief development to design/copy development for all marketing mediums including print, digital, newsletter editorial, point-of-purchase (POP), Short Message Service (SMS), and social

Experience tracking and overseeing marketing material development at scale

Ability to translate Subaru brand into retailer voice with consistent and effective messaging

Ability to handle multiple projects under tight deadlines

Forward thinking to anticipate future trends

Ability to leverage data and analytics to drive creative evolution and new content strategy

Strong written and verbal communication skills and the ability to work with and influence others outside the team, including vendors

Ability to show attention to details and meet deadlines

Proficient in Microsoft Office Suite

Bachelor's degree in marketing, business or related field required

At least 4-6 years of experience required