Alphametic · 1 month ago
Senior SEM Lead (Google & Meta Ads, PPC, SEO) - Miami, FL
Miami, FL
Full-time
Hybrid
Senior Level
5+ years expAlphametic is an AI-forward digital marketing agency in Miami that helps businesses drive leads and customers with SEO, digital ads, and performance-driven content. They are seeking a skilled Senior SEM Lead to provide support for digital marketing initiatives, focusing on paid and organic search marketing services and client communication.
AnalyticsInternetSocial Media
Responsibilities
Handle account management and presenting to clients
Gathering and examining data related to keywords, topics, trends, audiences, and web behavior using Google Ads, GA4, Looker Studio, SEO tools, SEMrush, and similar platforms
Generating impactful SEO audits, content strategies, and deliverables for clients
Management and implementation of new campaigns in Google Ads, including bidding, testing and optimizing
Assessing SEO/SEM/PPC strategies, analyzing key metrics, and identifying opportunities to boost performance
Presenting insights from your analyses to clients and account managers, including practical suggestions and recommendations
Creating dashboards, data visualizations, and reports on performance using Looker Studio and GA4
Observing and evaluating digital media and marketing trends using tools like SEMrush, Moz, Google Keyword Planner, Ahrefs, BrightLocal, and similar tools
Engaging in communication and presentations with clients over Email, Slack, Asana, and Teams
Preparing bi-weekly client meeting agendas and sending follow-ups to keep projects on track
Maintain and improve internal SOPs by helping document workflows and creating training materials or videos
Champion creative use of AI tools, such as ChatGPT, to improve our workflows and deliverables
Qualification
Required
A minimum of 5 years of hands-on SEM/PPC/SEO experience, including planning, implementing, consulting, reporting, supporting account management and communicating results to stakeholders
Superb analytical, project management, and presentation skills
Expertise working on large-scale digital ads campaigns, including Google Ads, PMax, Digital Ads, Meta Ads, paid social ads
Advanced understanding of and experience with SEO/SEM/PPC tools
Demonstrated experience in delivering digital marketing results
A combination of good communication and analytical skills
Strong work ethic and ability to perform independently
Detail-oriented project management and account coordination skills
Preferred
Familiarity with Google Analytics 4 and Looker Studio
Demonstrated examples of using AI tools, such as ChatGPT or Gemini, to improve processes and efficiency
Experience with SEMRush, Google Analytics, Google Ads, AI, Moz, Ahrefs, Google Search Console, or similar
Company
Alphametic
Alphametic, an organic growth accelerator.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Matthew Capala
Founder
Company data provided by crunchbase