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TikTok · 3 weeks ago

TikTok Shop - Product Strategy Manager, Merchandise Analysis

Seattle, WA

Full-time

Onsite

Entry, Mid Level

$98K/yr - $171K/yr

2+ years exp

TikTok is a leading destination for short-form mobile video, and they are seeking a Product Strategy Manager for their merchandise product team. This role involves developing competitive product strategies and roadmaps, understanding merchant needs, and driving initiatives through execution to enhance the e-commerce experience on TikTok Shop.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Serve as the product strategy owner within the TikTok Shop team, deeply understanding merchant needs in day-to-day merchandising operations and developing a competitive product strategy and roadmap

Identify merchant pain points and demands in merchandise operations and data analysis, and translate them into clear product requirements for Product Managers

Lead go-to-market (GTM) initiatives for merchandise diagnosis and analysis tools, targeting both global sellers and internal users

Assist in training AI models to generate accurate, easy-to-understand product analysis reports

Align product vision across teams and stakeholders, including senior leadership, and drive initiatives through to execution

Qualification

E-commerce experienceProduct operations analysisAnalytical skillsSQL proficiencyStrategic thinkingCross-functional collaborationInnovative mindsetCommunication skillsProblem-solving approach

Required

Bachelor's degree or equivalent practical experience

2+ years of experience in the e-commerce industry, with direct involvement in product operations analysis (e.g., advertising performance analysis, product traffic analysis, new product operations)

Strong analytical skills with the ability to formulate clear merchant strategies based on product data

Strategic thinker with a structured problem-solving approach and an innovative mindset

Strong cross-functional collaboration and communication skills with engineering, design, data, and operations teams

Proficiency in SQL for basic data analysis, and strong product sensitivity with data-backed judgment

Preferred

MBA degree in related field

Experience in content-driven e-commerce, including strategies for video, livestream, or visual descriptions to drive conversions

Familiarity with content commerce metrics and the dynamics of the merchant–creator ecosystem

Background in content commerce agency operations, with understanding of advertising strategies and promotional mechanisms

Experience in consulting, with strong structured thinking and high-output execution capabilities

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)