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Barrett Firearms Mfg, Inc · 2 weeks ago

Digital Content Producer

Christiana, TN

Full-time

Onsite

Mid Level

Barrett Firearms Mfg, Inc is a global leader in large-caliber rifle design and manufacturing, proudly headquartered in Murfreesboro, Tennessee. They are seeking a Digital Content Producer to create dynamic video, photography, and graphic content that showcases their products and vision across digital platforms, while collaborating with marketing teams to deliver high-impact content.

IndustrialManufacturingSales

No H1B

Responsibilities

Concept, plan, and produce engaging visual content including video, photography, animation, and supporting graphic assets, delivering both long-form and short-form video optimized for web, social media, and digital platforms while capturing high-quality photography on location and in-house with strong brand consistency

Create brand, product, promotional, and instructional videos, coordinating outsourced production where required, and develop and maintain photo galleries, video libraries, and multimedia assets to ensure content remains current and relevant

Translate marketing objectives into compelling visual narratives that inform, engage, and convert target audiences, contributing fresh, timely, and relevant content ideas aligned with audience needs and business goals while collaborating closely with designers, content producers, and marketing stakeholders

Support digital marketing initiatives by creating content that drives brand awareness, lead generation, and product education, applying social analytics and digital performance metrics to optimize effectiveness and staying current on emerging trends, tools, and best practices

Manage multiple concurrent projects with strong attention to detail and deadline focus, ensuring effective digital asset management, file organization, and version control while working autonomously and collaboratively within a team environment

Qualification

Video productionPhotographyDigital content creationAnimationMotion graphicsDigital analyticsCommunication skillsProject managementCollaboration

Required

Strong background in video production, including filming, editing, and post-production, with the demonstrated ability to tell a clear, engaging story through visual media across multiple digital formats and social media specifications

Proven competency in photography and on-location shooting, supported by a working knowledge of animation and motion graphics to create dynamic, high-quality content

Highly organized with the ability to manage multiple priorities simultaneously, maintaining a high level of attention to detail, quality control, and consistency across all deliverables

Excellent written, verbal, and interpersonal communication skills, enabling effective collaboration with cross-functional teams and stakeholders

Understanding of social media and digital analytics, with experience using digital asset management systems, marketing automation and workflow platforms such as Asana, Hootsuite, HubSpot, and Marketo, and populating digital media content within a custom CMS environment