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PACS · 1 hour ago

Senior Web Content Specialist

Salt Lake City, UT

Full-time

Onsite

Senior Level

PACS is seeking a Senior Web Content Specialist responsible for creating, managing, and optimizing web content to enhance the company's online presence. This role involves collaborating with various departments to ensure content aligns with business goals and adheres to best practices for SEO and user experience.

ConsultingHealth CareStaffing Agency

Responsibilities

Content Creation: Develop high-quality, engaging, and relevant web content, including articles, blog posts, landing pages, and multimedia elements

Content Management: Oversee the content management system (CMS) to ensure content is up-to-date, accurate, and accessible

SEO Optimization: Implement SEO strategies to improve search engine rankings and drive organic traffic to the website

Analytics and Reporting: Monitor web analytics to assess content performance and user engagement. Prepare reports and provide insights to guide content strategy

Collaboration: Work closely with marketing, design, and IT teams to coordinate content initiatives and ensure consistency across all digital platforms

Editorial Standards: Maintain editorial standards and ensure content adheres to brand guidelines and tone of voice

Project Management: Manage content projects from inception to completion, ensuring deadlines are met and objectives are achieved

Training and Support: Provide training and support to junior content creators and other stakeholders on best practices for web content