Salsa · 1 month ago
Partner GTM Lead
United States
Full-time
Remote
Senior Level
$170K/yr - $170K/yr
5+ years expSalsa is rebuilding one of the most critical parts of the business stack: payroll. This role will help platform partners successfully launch and scale their products by owning the pre-launch design and executing the go-to-market strategy.
Developer APIsEmbedded SoftwareFinTechSoftware
Responsibilities
Lead end-to-end execution for SaaS platforms (“partners”) embedding Salsa payroll
Work directly with partner leadership to define the product launch and execution
Personally build and iterate GTM assets:
Sales decks, demos, battle cards, objection handling, product and feature training, email marketing campaigns, activation campaigns / product notifications, product-led growth flows, etc
Sit in partner sales calls, help close early deals, and diagnose stalled pipelines and customer onboarding issues
Design and operate outreach, onboarding, and incentive structures
Contribute to Salsa playbooks
Own partner funnels using real data:
Pipeline → onboarding → first payroll run → retention
Identify and fix broken launches and adoption bottlenecks
Find opportunities to bundle payroll with adjacent products (benefits, insurance, time & attendance)
You’ll partner across functional teams both at Salsa and at the partner
You do the work before delegating it
You stay close to partners, customers, and funnel data
If something isn’t working, you go into the details and fix it
Run multiple partner launches end-to-end
Drive measurable increases in attachment and revenue for partners
Ship a v1 partner GTM playbook grounded in real execution
Identify and fix at least one materially broken partner funnel
Qualification
Required
Lead end-to-end execution for SaaS platforms ('partners') embedding Salsa payroll
Work directly with partner leadership to define the product launch and execution
Personally build and iterate GTM assets: Sales decks, demos, battle cards, objection handling, product and feature training, email marketing campaigns, activation campaigns / product notifications, product-led growth flows, etc
Sit in partner sales calls, help close early deals, and diagnose stalled pipelines and customer onboarding issues
Design and operate outreach, onboarding, and incentive structures
Contribute to Salsa playbooks
Own partner funnels using real data: Pipeline → onboarding → first payroll run → retention
Identify and fix broken launches and adoption bottlenecks
Find opportunities to bundle payroll with adjacent products (benefits, insurance, time & attendance)
You do the work before delegating it
You stay close to partners, customers, and funnel data
If something isn't working, you go into the details and fix it
Run multiple partner launches end-to-end
Drive measurable increases in attachment and revenue for partners
Ship a v1 partner GTM playbook grounded in real execution
Identify and fix at least one materially broken partner funnel
5–10 years in GTM, partnerships, growth, or operating roles
Experience in B2B SaaS, fintech, or embedded products preferred
Comfortable with early stage building, ambiguity and hard work
Preferred
Previous founder experience a big plus - future founder aspirations are a great fit, too
Top Tier MBA, PE, banking or consulting experience may be helpful, but operating / execution experience matters more
Benefits
Equity
Company
Salsa
Salsa offers a payroll infrastructure platform that allows businesses to lauch embedded payroll products quickly and efficiently.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$30MKey Investors
Altos Ventures
2025-04-22Series A· $20M
2023-05-10Seed· $10M
2021-11-28Seed
Leadership Team
John Kramer
Co-founder and CEO
Recent News
thesaasnews.com
2025-04-26
Company data provided by crunchbase