J. Jill · 2 weeks ago
Senior Manager of SEO & Generative Engine Optimization
Quincy, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$127K/yr - $165K/yr
8+ years expJ.Jill is a women-led, Boston-based lifestyle brand that focuses on redefining ease in dressing and living. They are seeking a Senior Manager of SEO & Generative Engine Optimization to lead their enterprise organic search program, driving results across traditional and AI-powered SEO initiatives while collaborating with cross-functional teams.
Consumer GoodsFashionMarketingRetailWomen's
Responsibilities
Own and evolve the enterprise SEO + GEO roadmap, ensuring alignment with business goals, product strategy, and the changing AI-driven search ecosystem
Develop strategies for ranking in both traditional search and generative search interfaces, including AI answer engines
Drive entity-based SEO, structured data expansion, and E-E-A-T optimization to strengthen brand authority in generative engines
Identify and pilot AI-driven SEO workflows (content augmentation, clustering, topical mapping, prompt engineering, automation, QA)
Partner with Product and Engineering leadership to influence roadmap priorities, advocate for SEO needs, and support major site redesigns or migrations
Work closely with Legal/Compliance on content and claims approvals, ensuring compliance does not hinder organic growth
Oversee technical SEO audits and prioritization of fixes, working with engineering teams to ensure timely delivery
Guide structured data, schema strategies, indexation optimization, internal linking enhancements, and page-speed improvements
Maintain oversight of local SEO operations, including listings accuracy and local authority-building strategies (executed through team members or vendors)
Participate in the content operations process to ensure adherence to SEO and GEO best practices (e.g. editorial planning, content briefs, calendar ownership, and governance). Ensure all content is optimized for both traditional SEO and emerging GEO requirements (answer-first formatting, entity optimization, structured content)
Provide guidance on CMS content publishing and content lifecycle management
Oversee relationships, SOWs, quarterly reviews, and performance evaluations for key SEO and GEO vendors (e.g. Conductor, Chatmeter, Milestone, PR partners, etc.)
Manage SEO budget tracking and forecasting in partnership with Analytics and Finance
Lead test-and-learn frameworks for SEO, GEO, SERP experimentation, AI search monitoring, and competitive intelligence
Deliver monthly and quarterly executive-level reporting on organic performance, highlighting insights, risks, and opportunities
Use GSC, Conductor, GA4, and custom dashboards to analyze trends and guide data-driven recommendations
Lead cross-functional working groups to evangelize SEO + GEO best practices and elevate capabilities across the organization. Provide training on evolving GEO best practices, AI search fundamentals, and responsible use of generative AI
Serve as the team's senior point of escalation for complex SEO or GEO questions
Qualification
Required
8+ years of experience in enterprise SEO, preferably within a direct-to-consumer eCommerce or retail fashion vertical
Deep expertise in technical SEO, content strategy, local SEO, and entity-based optimization
Strong understanding of Generative Engine Optimization (GEO) and emerging AI-driven search experiences
Experience influencing product and engineering teams at the roadmap level
Demonstrated ability to manage vendors, marketing budgets, and complex program operations
Exceptional communication skills, including executive-level storytelling and data visualization
Hands-on experience with tools including Google Search Console, Conductor, GA4, Contentful, Workfront or Jira, and SEO intelligence platforms
Familiarity with AI-driven content workflows, LLM-based research, or prompt engineering
Experience with website migrations or large-scale redesigns
Benefits
Bonus eligible and flexible hybrid work arrangements.
401(k) retirement plan with discretionary match and tuition reimbursement.
Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
Generous associate discount; group discounts on auto, pet and homeowner insurance.
Discount Marketplace for travel, consumer products, food, auto buying, etc.
Associate resource groups.
Company
J. Jill
J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease.
1001-5000 employees
H1B Sponsorship
J. Jill has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (3)
2023 (8)
2022 (5)
2021 (6)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$107.97M2025-12-15Post Ipo Debt· $75M
2024-06-12Post Ipo Secondary· $31M
2020-10-09Post Ipo Equity· $1.97M
Leadership Team
Mary Coyne
CEO & President
Robin Shawver
Chief Information Officer
Recent News
2025-12-15
Business Wire
2025-12-10
2025-11-27
Company data provided by crunchbase