Goodwill Industries of Southern New Jersey and Philadelphia · 1 month ago
SOCIAL & DIGITAL MEDIA MANAGER
Corporate Office - Maple Shade, NJ 08052
Full-time
Onsite
Mid Level
$45K/yr - $55K/yr
3+ years expGoodwill Industries of Southern New Jersey and Philadelphia is seeking a Social & Digital Media Manager to assist the VP of Corporate Communications in developing and implementing communication and marketing plans. The role involves managing digital marketing efforts, overseeing social media platforms, and coordinating marketing campaigns.
Non-profit Organization Management
Responsibilities
Follow all Goodwill policies and safety procedures. Must possess professional etiquette
Create, curate and manage on a daily basis the agency’s digital marketing efforts by developing relevant content topics to reach target customers, donors, clients and potential employees. Develop a community of active users and ensure that content is consistent with the agency’s branding and marketing strategy
Create, track, and execute budgets for all paid social media and digital tools. Regularly monitor and report on success and metrics of online paid advertising, including paid content on Google Ads, Facebook, Instagram, YouTube, LinkedIn, TikTok, X, and other channels
Monitor social media platforms and actively participate in online conversations in a productive way to build brand awareness, drive sales, mission engagement and donations. Further, monitor the online reputation of the brand and respond to customer questions and concerns in a quick and efficient manner using Chatmeter platform
Assist in planning and the execution of marketing campaigns and events as a member of the Public Relations and Marketing team
Coordinate and recommend social and digital tools, best practices, and strategies to optimize online outreach efforts. Explore and create a presence on new social media platforms, as appropriate
Serves as company lead for graphic design of materials, including, but not limited to bi-monthly e-newsletters, retail fliers, store signage, mission programs, and other marketing collateral materials
Manage the agency’s social media influencer marketing initiatives and foster ongoing relationships with local bloggers/influencers
Assist in planning, promotion, and execution of new and recurring special events
Translate concepts, ideas, and documents into appealing and engaging digital content that will increase website visits/traffic, and maintain desired search engine results. Be the primary liaison between Goodwill and SEO agency of record
Responsible for managing Goodwill’s Google AdWords grant
Manage online listings in all search engines
Keep abreast of industry trends and best practices in new online media and website technology; make recommendations and provide support for introducing new online media products. Stay abreast of competitive online activities for similar nonprofits and industries
Utilizes Constant Contact to maintain donor database, importing from donation center kiosks, and sends out e-thank yous within 72 hours of donation. Also responsible for the content and graphic design of new e-thank yous to be included in the rotation
Orders business cards, letterhead, and other printing needs from WB Mason
General administrative duties including maintaining media archives, publications binder, media consent forms, etc
Conducts retail site audit visits
Regular attendance is required
Team player with a positive attitude and ability to provide conflict resolution skills
Interact courteously with other employees of Goodwill and of businesses for which Goodwill provides services
Maintain a high degree of confidentiality, accuracy, and a professional work environment
Attend meetings, training sessions and committee/team activities
All other duties as assigned
Qualification
Required
Must demonstrate the ability to read, write, and communicate clearly in English
Technical computer skills in programs needed to complete the duties of the position. High interest in emerging technologies including social media, digital media, and analytics
Exceptional writing, editing, and proofreading skills
Experience developing and executing marketing plans
Experience with event planning and management
Experience with new online digital media, SEO techniques, web analytics, and social media tools (blogs, tags, video and audio formats, streaming multimedia, etc.)
Experience with HTML, CSS, JavaScript, XML, and Flash. Video editing skills are a plus
Attention to detail and ability to manage multiple projects under pressure
Excellent interpersonal and communication skills
Strong organizational and problem-solving skills
Must be goal oriented with the ability to meet deadlines and handle multiple tasks under pressure
Flexibility to cover other areas of Goodwill when needed
Available to work flexible schedule to include nights, weekends, and occasional long hours
Self-starter with excellent anticipation skills, follow up, dependability, and sense of urgency about getting results
Stay current in subject matter through professional development, involvement in professional organizations, and attending professional meetings, conferences, or workshops
Ability to engage in prolonged sitting, standing and/or walking
Ability to lift and/or carry objects weighing up to 10 lbs. frequently with occasional periods of lifting and/or carrying objects weighing up to 10 lbs
Must have a valid driver's license in good standing
Bachelor's degree in journalism, public relations, communications, marketing, or related field
Preferred
3+ years of experience in marketing, communications, and public relations preferred
Benefits
Medical
Prescription
Dental
Vision
Life
Accidental Death & Dismemberment
Short-Term Disability
Long-Term Disability
PTO/Holidays
Discounts
Credit Union
Voluntary Benefits
Mylo
Company
Goodwill Industries of Southern New Jersey and Philadelphia
Goodwill® is all about putting people to work.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Stephen Castro
Chief Financial Officer
Company data provided by crunchbase