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Greenpark · 2 months ago

Senior Social Creator Outreach Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Greenpark is a company focused on delivering high-quality assets to clients. They are seeking a Senior Social Creator Outreach Manager to lead an influencer marketing project aimed at the Filipino parenting audience, overseeing everything from strategy development to campaign execution and reporting.

Marketing & Advertising

Responsibilities

Social Keywords & Influencer Identification: Design and execute an insight-led approach to map trending conversations and search behaviors related to Child Health & Symptoms (including fever) and Parenting and Care among Filipino parents

Audience-Led Strategy: Utilize research insights to identify high-visibility, high-engagement creators and guide topic ideation, ensuring all campaign content is anchored in real audience demand

Influencer Marketing Strategy Development: Create a comprehensive strategy outlining the campaign's communication approach, key content buckets, recommended content formats, influencer types, and overall campaign orchestration

Vetting & Engagement: Lead the identification, vetting, and engagement of the full roster of up to 25 Creators (Macro & Micro) based on social performance, engagement quality, brand safety, and cost efficiency

Contracting: Own the full outreach, rate negotiation, and execution of contracts with all confirmed influencers and talent managers

Briefing & Production: Distribute detailed campaign briefs, brand information, visual guidelines, and mandatory elements to all creators. Ensure the integration of Keyword Seeding for optimal content discovery and searchability

Day-to-Day Management: Act as the primary point of contact for all creators/talent managers, handling day-to-day coordination, communication, briefing, feedback, and ensuring strict adherence to posting timelines

Content Approval & Quality Control: Manage the content review and approval process, ensuring strict compliance with brand standards and campaign objectives, from outline/storyboard (STB) development through to final content editing

ASC Application & Compliance: Support the ASC Application process, including document creation, substantiation coordination, and debriefing creators on feedback. Ensure all creators strictly follow the ASC-approved Storyboard (STB)

Logistics Coordination: Coordinate the efficient delivery of products from the client office to the influencers

Negotiation Management: Navigate negotiations around final deliverables, including cross-posting rights, handshake posting, and content boosting rights

Budget Management: Track and manage costs, including influencer fees

Campaign Reporting: Deliver a comprehensive post-campaign performance summary, including key highlights, observations, and actionable recommendations. Provide a detailed Excel sheet containing post links, creator and their content performance metrics and analysis

Qualification

Influencer marketingSocial media managementFilipino social media expertiseContent compliance knowledgeProject managementCommunication skillsNegotiation skillsOrganizational skills

Required

5+ years of demonstrated experience in influencer marketing, social media management, or digital outreach, preferably within an agency setting

MUST HAVE: Existing, verified relationships and a strong network with Filipino parenting and healthcare-focused creators, especially those highly active and influential on Facebook and TikTok

Proven expertise in the Filipino social media landscape, particularly understanding key audience behaviors on Facebook, TikTok, YouTube, and Instagram

Deep experience with the entire influencer lifecycle: research, strategy, identification, vetting, negotiation, contracting, and campaign management

Familiarity with managing content compliance and knowledge of the Advertising Standards Council (ASC) application and approval process in the Philippines is a strong advantage

Exceptional communication, negotiation, and project management skills with the ability to manage multiple creators simultaneously

Highly organized, proactive, and able to thrive in a fast-paced, high-stakes project environment with strict deadlines