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Yum! Brands · 1 week ago

Sr. Associate Brand Manager IMC Insights

Plano, TX

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Yum! Brands is a global leader in the restaurant industry, and they are seeking a Sr. Associate Brand Manager IMC Insights to enhance their marketing effectiveness. This role involves collaborating with cross-functional teams to establish marketing objectives, developing measurement frameworks, and providing insights based on customer data to drive strategic decisions.

Food and BeverageHospitalityRestaurants

Growth Opportunities

Responsibilities

Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness

Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns

Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV)

Oversee third-party agency in the MMM process in partnership with KFC’s media team

Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights

Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies

Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings

Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization

Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization

Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals

Qualification

Marketing measurement frameworkKey performance indicators (KPIs)First party data growthData-driven decision-makingProject managementIntellectual curiosityCommunication skillsStrategic thinkingAdaptabilityCollaboration

Required

Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness

Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns

Oversee third-party agency in the MMM process in partnership with KFC's media team

Lead strategic first party data growth and enrichment programs that expand and extend KFC's owned data capabilities that maximize our ability to derive insights

Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies

Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings

Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization

Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization

Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system

Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency

Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization

8 years of relevant business experience or equivalent experience