Yum! Brands · 1 day ago
Market Planner, Latin America and Caribbean
Plano, TX
Full-time
Onsite
Senior Level
$97K/yr - $102K/yr
5+ years expYum! Brands is a company focused on developing capabilities in the restaurant industry, and they are seeking a Market Planner to identify optimal locations for new restaurant development. The role involves collaboration with global teams and supports growth through market planning best practices and tactical projects.
Food and BeverageHospitalityRestaurants
Responsibilities
Develop, implement, and maintain prioritized market plans to enable and accelerate the PH Growth & Development Strategy, including benchmarking and competitive analysis
Develop tools and guidance on market planning, mapping, and trade area prioritization/penetration
Serve as the Subject Matter Expert for division mapping/GIS and development systems support
Build relationships and work with Development Leaders to effectively communicate and influence development commitments against market plans and support ongoing development results aligned with those plans
Cascade tools and analytics for monitoring, assessing, and gleaning insights regarding growth strategies, market plans, demographics, portfolio segmentation, penetration potential, etc
Influence GFM Development teams with market planning/mapping related processes, including Site Approval Committee Meetings
Act as the primary market planning resource for developing market-level execution strategy across GFM countries with a focused emphasis on Latin America & Caribbean
Qualification
Required
Must be Bilingual in English and Spanish
University Degree or higher
5+ years of experience in mapping, data management and analysis, and GIS
Clear influencing, communication, and organizational skills are essential
Ability to partner well with cross-functional departments and work with all levels
Demonstrated ability to work with international and diverse stakeholders
Ability to efficiently manage workload with shifting priorities
Ability to work semi-independently and multi-task in a fast-paced and deadline-driven environment
Experience in forecasting and predictive models
Strong system/technical skills, including proficiency in the Microsoft Office Suite with strong/advanced Excel and PowerPoint skills
Expertise in statistical analysis tools (e.g., JMP Pro), programming languages (e.g., R), and data visualization tools like PowerBI is advantageous
Preferred
Experience in multi-unit restaurants, retail, or franchise industry is strongly preferred
Benefits
Bonus eligibility
Company
Yum! Brands
Yum! Brands is a quick-service restaurant brand that primarily operates the likes of KFC, Pizza Hut, and Taco Bell.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-09-09Post Ipo Debt· $1.5B
2024-04-26Post Ipo Debt· $2B
1997-09-26IPO
Leadership Team
Christopher Turner
Chief Executive Officer
Ranjith Roy
Chief Financial Officer
Recent News
2026-01-03
The Independent
2025-12-29
London Evening Standard
2025-12-29
Company data provided by crunchbase